Monthly Archives: June 2016

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Dynamic search ads, Google Keyword Planner & e-commerce SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source: searchengineland

Inbound marketing is still very important and people cannot avoid using it within their content marketing strategy. For those of you NOT familiar with the phrase “inbound marketing”, it’s using marketing methods that directly drive people to your website without the blogger doing external marketing on their own. Outbound marketing is using social media, writing […]

Columnist Amy Bishop shares details from a session at SMX Advanced in which panelists discussed how to best collaborate with cross-functional teams to build integrated paid search and paid social strategies. The post SMX Advanced recap: Using Paid Search & Social Together to Deliver the… Please visit Search Engine Land for the full article. Source: […]

Looking to (re)launch your e-commerce website? Columnist Trond Lyngbø urges you to involve an SEO expert before you make any decisions. The post How e-commerce SEO matters in strategic redesign of web shops appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source: searchengineland

Currently available only on Android, Google says the new features will be coming soon to iOS. The post Google Maps Android users get multi-stop directions & new Your Timeline features appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source: searchengineland

How have the SERPs changed in recent years, and what’s on the horizon? Contributor Dan Leibson summarizes Dr. Pete Meyers’ presentation from SMX Advanced 2016. The post SMX Advanced recap: Dr. Pete’s Guide To The Changing Google SERPs appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source: searchengineland

Columnist Russell Savage shows how you can integrate information from IBM Watson’s API into your AdWords scripts to get keyword information from webpages. The post Leverage the power of IBM Watson in your AdWords campaigns appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source: searchengineland

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