39 questions with Google at SMX West

Ever wanted to hear answers to your SEO questions straight from the mouths of Googlers? Columnist Eric Enge recaps a session from SMX West where audience members were able to ask Google anything.

The post 39 questions with Google at SMX West appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Source: searchengineland

Blog Tweaking Tips That Produce Huge Conversions

With blogging, it’s about finding what works and how to optimize until you get the highest conversion rate. However, there are several factors that will determine how well your blog performs and you need to know how to differentiate between the elements. Over the years, many authority bloggers have produced “case studies”, outlining some of the blog tweaking tips and currently, there are hundreds. Each blog, depending on the niche, has their own elements that produce results. Personally, I’ve found tweaking your blog doesn’t have to be difficult because you have to focus on the main factors like design, content, social media, load time, etc. Here are a few tips I pulled out from the large resources online I believe make the most difference. Next,

It’s important to try each one until you find a combination that works well for you and your niche. Let’s get started…

Your Loading Time

Google has stressed the importance of “load time” and it’s even part of their 200 ranking factors. It’s important you have a blog that loads in under 3 seconds because it adds value to the user search experience. I can’t count the number of times I’ve left a blog because it wasn’t loading fast enough and when I’m looking for important information, it’s vital I get it right away. Google understands how important load time is in establishing a great user experience so will rank websites higher depending on average load time. If you haven’t tested your website, then use free tools like: Pingdom.com to test your website. Depending on the results, you might want to look into the following to knock seconds off your time…

  • Compress your images
  • Update plug-ins
  • Remove unwanted banners
  • Minify files like Java & CSS
  • Install WP Cache

Design and Interface

Both these elements are very important to improve conversions because they benefit the bottom line. For example, with a solid design, visitors can find content easily, navigate your website, find clear call-to-actions, etc. Design also correlates with color and a website that’s easy on the visitors’ eyes will lower bounce rate, keeping visitors on blog longer. This simply increases the chance of converting them into a customer. Next,

Interface refers to the back and front end of your website. Any website platform that’s easy to use will make your job easier when you’re customizing. For example, WordPress has gained enormous popularity because their interface is very easy to use and setup. With the click of a button, you can install plug-ins, templates, add pages, content, categories, and menu. All of these features have allowed you to customize your site so it’s perfect for your visitors.

Make Use of Tools

You’re probably wondering what I mean and the concept is very simple. To increase conversions, use tools that make your life easier, allowing you to test and tweak for optimal results. With 80% of bloggers using WordPress, it’s no wonder that thousands of plug-ins are available for testing purposes. You have landing tools for landing pages, banners, social shares, load time, content download, comments, etc. All of these tools help convert visitors into customers by getting the necessary information in front of them. It’s an awesome concept and works very well because you save time testing, tweaking while increasing conversions.

Here are some to focus on going forward…

  • Landing page plug-ins
  • Load time plug-ins
  • Ad management plug-ins
  • Social plug-ins

All of them will increase traffic and conversions in the long run.

Always Brand Yourself

Over time, your brand will carry you a very long way and conversions will start pouring in. For example, JohnChow.com is a brand and any product endorsed by John Chow will generate enormous ROI. However, you have to start somewhere and it’s important to build your blog as a brand. Through your brand, you can offer quality content, tools, reviews, case studies, etc., and it’s your brand that will carry you a long way going forward.

It’s not hard to brand yourself because your marketing strategy should be based around your brand going forward. It should appear on all your marketing campaigns going forward.

High Quality Content

If you provide value, then your customers will be loyal and this leads to conversions in the long-run. The Internet is a huge resource of information that is a benefit to all of us, but this can be a negative thing as well. With all this content available, it is easy to fall victim to low quality content with no real substance so people are looking for a handful of quality blogs to turn to for information. In the end, if you provide all the value these visitors need, then they’ll be more than happy to purchase products or services you promote. Why? You’ve provided value through your content and they know you’ll provide the same through products you’re promoting. What is quality?

  • Research a common problem
  • An in-depth solution better than your competitors
  • Answering comments
  • Include images or video
  • Provides a complete solution

How To Make 6-Figure Monthly Online Income! Download John Chow’s New eBook!//my.leadpages.net/leadbox-781.js


Source: jhonchow

Online Marketing News: The Age of Mobile, Cheetos Snackware & Twitter Expands Pre-Roll

Why Creativity Matters More in the Age of Mobile [Infographic]
Based on Facebook’s new ‘Why Creativity Matters in the Age of Mobile’ report, this infographic shows four big shifts that are driving the way that we consume media, including that consumption is no longer linear, our visual-first evolution and more. Social Media Today

Goodbye Forever, Orange Fingers — Eating Cheetos Could Get an Epic Upgrade
Cheetos and Betabrand are coming together to solve a long-time snack crisis — Cheeto fingers. The mix of brilliant understanding of the user experience from a product standpoint, and creativity in finding a resolution involving user-interaction, is an inspiration for marketers everywhere. Inc.

Expanding Pre-Roll Ads to Periscope Video
Twitter is expanding their pre-roll ads as their video viewership continues to grow. The platform is now giving publishers the opportunity to monetize content while allowing brands to advertise against that content with pre-roll ads on Periscope. Twitter

Mobile now accounts for nearly 70% of digital media time [comScore]
comScore recently released a report that shows 70% of digital media time is spent on mobile, with less than one third being consumed on desktop devices. 60% of that mobile time is spent within ads. However, while less than one third of digital time is spent on desktop, 80% of ad dollars are being spent there. Marketing Land

Introducing Pinterest Propel for successful advertising
Pinterest has announced a new program called Pinterest Propel to help train soon-to-be Pinterest advertisers from agencies and brands alike. In order to qualify for the benefits, like 30-day one-on-one phone support, advertisers must be prepared to spend $100/day or more on Pinterest ads. Pinterest

More Ways to Share with the Facebook Camera
On Tuesday, Facebook rolled out two new ways to share photos and videos: a new Snapchat-esque in-app camera that allows users to add effects and dynamic objects to their photos, and they’ve added Facebook stories to the main Facebook app. Facebook

Google AdWords Rolls Out 3 Important Upgrades to Dynamic Search Ads
Google AdWords has released three new improvements to Dynamic Search Ads. These changes include page feeds that allow advertisers to specify exact URLs within DSAs, expanded text ads and showing more relevant ads by default. Search Engine Journal

What Consumers Really Think About YouTube’s Offensive Content Problem and Its Advertisers
AdWeek recently commissioned a survey of 502 consumer respondents to show what they really think of the ongoing controversy of advertiser’s content being shown prior to offensive content: “the questionnaire shows that enough people (36 percent) view ads as endorsements by brands to cause concern among marketers. At the same time, 55.1 percent of survey participants said their opinion didn’t change about such brands.” AdWeek

What were your top news stories this week?

We’ll be back next week with more top online marketing news. Have something to add? Share your thoughts in the comments to Tweet to @toprank.

The post Online Marketing News: The Age of Mobile, Cheetos Snackware & Twitter Expands Pre-Roll appeared first on Online Marketing Blog – TopRank®.


Source: online marketing

Dot Com Dining In Costa Rica

Yesterday, I showed you the fun activities we did at the MOBE Leaders Retreat in Costa Rica. Today, I want to show you the food! Because I love food.

While Costa Rica isn’t the first country that comes to mind when one think of great culinary adventures, the place does offer something for every taste. I ate more lobsters in Costa Rica than any other place. I lost track of how many lobsters I had. At every restaurant we went to, the lobster was always the most expensive dish on the menu.

Rule #1: When Matt Lloyd is paying for it, always order the most expensive dish.

The MOBE Leaders Retreat is free to any MOBE affiliates who made $100,000 or more in commissions. It’s really not that hard to do if you follow the system. Since joining MOBE, I have made $2.8 million from it.

Can I Really Do This Business?

One of the most common questions I get from people who are thinking about joining MOBE is, “Will all of this work for me?” and “Can I really do this business?”

The answer is, regardless of your age, background, where you’re from, or your experience level, you can do this business. You can start your own online business, and be successful at it. Despite everyone having the ability to succeed at this, few do. Why? A wise man once said:

“Whether you think you can or think you can’t, you’re probably right…”

The best way to get started is by applying for my Ultimate Dot Com Lifestyle coaching program. This is a 21 step system I created with MOBE to help you make your first $1,250, $3,300, $5,500, and even $10,000 online. You’ll also be given a one on one coach who will work with you, and answer any questions you may have.

How To Make 6-Figure Monthly Online Income! Download John Chow’s New eBook!


Source: jhonchow

Minimum Viable SEO: If You Only Have a Few Minutes Each Week… Do This! – Whiteboard Friday

Posted by randfish

Even if you know — deep down in your heart of hearts — how important SEO is, it’s hard to prioritize when you have less than 3 hours a month to devote to it. But there’s still a way to include the bare minimum, even if you run on a tight schedule. In today’s Whiteboard Friday, Rand covers a minimum viable SEO strategy to give those with limited time a plan going forward.

Minimum Viable SEO

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, Minimum Viable SEO. So if you only have a few minutes in a month, in a week to do some SEO, and I know many of you are professional SEOs, but you work with lots of folks, like content creators, clients, web developers, who have very, very limited time, what I want to try and do is provide a path for you of “do this if you have no other time in the week to do your SEO.”

So let’s say here’s my calendar. It’s February, so 28 days. Start of the month, you have an hour to give me, sometime in the first week of the month. It doesn’t have to be, but that’s a great way to go. At the start of each week, I’m going to ask for 10 minutes just to do a little bit of planning, and then each time you publish content, a very, very small amount of time, just 3 minutes.

I know it sounds hard to believe, but you can get a fair amount of solid SEO work. Especially if you’re in an industry that is not hyper-competitive or if you’re going after the right kinds of keywords, that aren’t super competitive, you can really make a difference. If you’re building up a lot of content over months and years, just following this simple protocol can really take your SEO to the next level.

Start of the month: 1 hour

So, all right, let’s say we’re at the start of our month. We have our hour. I want you to do one of two things, and this is going to be based on if you’re technical SEO, meaning if your website is using WordPress and it’s pretty much nicely crawlable, maybe you’ve signed up for Google Search Console, you don’t see a lot of errors, there’s not a lot of issues, you haven’t created a bunch of technical data on your website in the past, great, fine, then you’re going to be focused on keywords and content. A keyword to content map, which is something we’ve discussed here on Whiteboard Friday — I’d urge you to check that video out if you haven’t yet — but I’m going to make an MVP version, a very, very small version that can help a little bit.

Keyword → content map MVP

Create a spreadsheet with valuable keywords…

That spreadsheet, I just want a spreadsheet with a few things in it, three things really. The most valuable keywords, so just the most valuable keywords that you know you’re targeting or that you care about right now for your business. You think that people are searching for these keywords. Maybe you’ve done a little bit of keyword research. It could be for free, through Google’s AdWords tool, or you could pay for something like Keyword Explorer for Moz, but, really, just 50 to 100 keywords in there.

…current rank and SERP features…

I want the current rank and whatever SERP features appear. You could even trim this down to just your current ranking and the top search SERP feature, so if it has a featured snippet, or if it has videos, or if it shows maps or news, whatever that is, tweets.

…and the URL targeting it (or a note to create content).

Then I want the URL that’s targeting it. Or if you have no URL targeting it yet, you haven’t yet created a piece of content that targets this keyword, put a little, “Okay, that’s a ‘needs to be created.’ I need this before I can start targeting this keyword and trying to rank for it.”

You’re going to update this weekly. You can do that totally manually. Fifty keywords, you can look them up in an hour. You can check the rankings. You can see where you’re going. That’s fine. It’s a little bit of a pain in the butt, but it can totally be done. Or you could use a tool, Moz Pro, Ahrefs, SEMRush, Searchmetrics. There are all sorts of tools out there that’ll track rankings and show you which features appear and whether your URLs are in there or not.

Okay, this is our keyword to content map. If you have that hour, but you know you have technical issues on the site, I’m going to urge you, before you focus on keywords and content, to make sure your technical SEO, your crawl is set. That means, step one, just a basic, simple crawl analysis. So for free, you can use Google Search Console. It will show you, most of the time with relative accuracy, big important errors like 404s and 500s and things that Google thought we’re duplicate content and that kind of stuff.

If you want to pay, you can get a little bit more advanced features and some better filters and sorting and more frequency and those kinds of things. Moz Pro is fine for that. Screaming Frog is good, OnPage.org. All of these are popular in the SEO field.

Crawl/technical SEO review

Step two, you don’t need to worry about every single crawl issue. I just want you to worry about the most severe, most important ones with your one hour. Those are things like 404s and 500s, which can really cause a lot of problems, duplicate content, where you potentially need to use a rel=canonical or a 301 redirect, broken links, where you just go in and fix the broken link to something that’s not broken, missing or bad titles, title elements that are particularly long or include misspellings or that just don’t exist, bad, very bad to have a page on the web with no title, and thin content or no crawlable content. Those are really the worst of the bunch. There’s a number more that you could take care of. But if you only have that limited time, take care of this. If you’ve already done this, then we can move on here.

Every time you publish a piece of content: 3 minutes

Finally, last thing, but not the least, every time you publish a piece of content, I’m going to ask for just three minutes of your time, and that is going to be around this minimum viable pre-publish checklist.

The minimum viable pre-publish checklist

So does the content have a keyword target? Yes, no, maybe? If it doesn’t, you’re going to need to go and refer over to your keyword content list and make sure that it does. So if you’re publishing something, I’m assuming you’re not publishing a tremendous amount of content, but a little bit. Make sure everyone has a keyword target. Make sure, if you can, that it’s targeting two to three additional keywords, related keywords. So let’s say I’m going after something like Faberge eggs. I probably also want to target Carl Faberge, or I want to target Faberge eggs museums, or I want to target Faberge eggs replicas, so these other terms and phrases that people are likely searching for that could have the same or similar keyword intent, that could live on the same page, that kind of thing.

Is that keyword in the title, the main one you’re targeting? Do you have a compelling meta description? Is your content doing a good job of truly answering the searchers’ queries? So if they’ve searched for this thing, are you serving up the content they need?

Then, have you used related topics? You can get those from places like the MozBar or MarketMuse or SEO Zone or Moz Pro. Related topics are essentially the words and phrases that you should also be using in addition to your keyword to indicate to the search engines, “Hey, this is really about this topic.” We’ve seen some nice bumps from that.

You’re doing this every time you publish content. It only takes three minutes.

Start of the week: 10 minutes

And the last thing, at the start of the week, I’m also asking you for these 10 minutes to do one or two actions. I just want you to plan one or two actions at the start of the week to bump your SEO. It could include some publication stuff. But let’s assume you’re just doing these three minutes every time you do that.

Take a few actions to boost your SEO

Link outreach and targeting keywords with content

At the start of the week, the last thing you’re doing is just choosing one of these, maybe two. I don’t need more. I want you to do something like link outreach. Reach out to a couple of high-potential targets. Maybe you use like a LinkedIn or SecTool to figure out people who are linking to two of your competitors. Or reach out to partners, to friends, do some content contributions, just a little thing to get one or two links. Or maybe create some content that’s targeting a missed keyword. When you do that, of course, you go through your pre-publish checklist.

Upgrade ranking content

Maybe you are upgrading some content that’s already ranking, like number 5 through 20. That’s where there’s a lot of opportunity for a high-value keyword to get bumped up. You could just do little things, like make sure that it’s serving all of these items, try and get it a featured snippet, identify content that might be old, that needs a refresh, that’s not serving the searcher intent as well because the information in there is old.

Contribute off-site content

Or you could try contributing some offsite content. That could be to places like YouTube, maybe you’ve seen videos show up for something, guest posts, a forum where you contribute, answers some questions on Quora, contribute something to LinkedIn or Medium, just something to get your brand, your content, and hopefully a link out there to a different audience than what’s already coming to your site.

You do these things, right, you start the month with an hour. Every time you publish content, you put in 3 minutes, and at the start of the week, you put in 10 minutes to do a couple pieces of planning, this will take you a long way. Look, SEO professionals are going to do a lot more than this, for sure. But this can be a great start, a great way to get that SEO kicked off, to have a minimum viable SEO plan.

I look forward to your thoughts. And we’ll see you again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

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Source: mods2