Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content

Google hopes to improve by better surfacing authoritative content and enlisting feedback about suggested searches and Featured Snippets answers.

The post Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content appeared first on Search Engine…

Please visit Search Engine Land for the full article.


Source: searchengineland

On-page SEO Tips: Three Things You Can Do Right Now

On-page SEO Tips: Three Things You Can Do Right Now

Here’s something you should have known by now –

There are a number of aspects of a given web page that influence search engine rankings. And by optimizing these aspects (namely, on-page SEO), you will get higher rankings on search engines.

Some of these factors which comprise on-page optimization include:

  • writing great content which fills a need, and making it linkable
  • having a catchy page title with your top keyword in it
  • creating a URL which accurately reflects the hierarchy of your website
  • using your image alt text to help search engines understand your content better

These are considered the fundamental factors of on-page SEO optimization, but they are by no means the only things you can do to improve your website’s rankings with search engines.

In this post, I will talk about three on-page optimizations, proven by case studies and SEO experiments, which will create an immediate impact on how well your site gets ranked on search engines – in particularly, Google.

1. Better click-through-rate, better search rankings

SEO is never a pure-science subject in my opinion. However, it has been possible to guesstimate what Google wants, by considering patents it has submitted in recent years, and by experimenting with various factors for their effect on rankings.

One of the known on-page factors, proven by Rand Fishkin’s study, is your page click-through-rate on Google search results (I call it Search CTR). Search CTR is a percentage that identifies how often people view your page on search engine, and then actually click on it to see more.

According to Rand’s experiment, when Google sees that the CTR for a given page is higher than normal, it assigns it a higher ranking.

From this, it stands to reason that one great way to boost your site rankings would be to improve your CTR on the search results page. Some ways you can go about that include the following approaches:

Optimize your page title for more clicks

There are some very specific things you can do to optimize your title, for example, including the current month or year in your title.

4 out of 5 top search results for “Best Laptop Brands” contain the year in the page title

You can also experiment with Google Adwords or Facebook Advertising to see which version of your title works best and appeals most to your target audience. For instance, titles using the phrase “step-by-step” or “how-to” usually have greater appeal than the mere mention of how to do something in my experience.

One of our top performers this year. This Facebook post (both paid and organic) got 6x better engagement rate compare to our average.

Shorter, more concise titles also lead to better CTR and higher rankings, according to a study conducted by Etsy, and those which performed the best were titles that included only the target search keyword phrase.

Include schema markup on your site

Schema markup gives meaning to your data. It helps search engines to understand your data better and display your data differently on their search results. Hence, more users’ attention and (hopefully) clicks.

Put ‘breadcrumbs’ in your blog

Breadcrumbs help users navigate back to the main topic, and to locate themselves in whatever blog they’re reading, and have been explicitly stressed by Google as important to the overall user experience.

Example of Google showing a site’s breadcrumb navigation in its search result.

2. Broken links and 404-errors

Broken links and 404 errors signal Google two things –

  1. Your site is poorly maintained.
  2. Google users are more likely to bump into broken pages.

In result, Google assumes your website is simply not being maintained to a high standard, and users would be better served by another site which has high quality content.

In an actual case history of a site clean-up published in Blizzard Press, a comprehensive site improvement was undertaken. The clean-up initiative repaired more than 1,000 broken images, setup more than 100 301-redirects, corrected dozens of broken internal links, and tracked more than 280 keyword phrases for effectiveness.

As a result of the corrections made, the client’s website climbed more than 1,700 places in the search rankings.

On average, each of the 286 keyword phrases being tracked advanced six full places.

Not only was this an astonishing climb for the website, but it all happened within the space of one week!

This should serve as proof positive that timely correction of navigation issues can have an immediate and profound effect on the ranking of your website.

Taking Actions

404 errors and broken links are easily fixed, so such problems should be avoided.

In the case of a wrong URL, simply correct the address. If the target page no longer exists, a 301-redirect can be used to point to a page with similar content. To determine whether or not your site has such errors embedded in its pages, a site-crawling tool such as Screaming Frog SEO Spider or SEM Rush can be used.

3. Get mobile-optimized

In April of 2015, Google rolled out an update which boosted the rankings of mobile-friendly websites. This gave preference to sites having high-quality content for mobile devices, without the need to zoom, scroll, or otherwise re-position their screens for readability. This was of course in deference to the fact that the usage of mobile devices and smartphones were being used so much for web browsing.

Within 18 months, Google was prepared to roll out another update, this one making their primary indexing and evaluation centered on the mobile website’s characteristics rather than the desktop version of the same website. While not ignoring the desktop website, focus was then centered squarely on the kind of user experience provided to owners of mobile devices instead.

It is not at all surprising therefore, that a number of case studies have confirmed the fact that optimized mobile site presentation now has a direct correlation to being ranked higher in search engine results. When my site’s (WHSR) new mobile-friendly site design went live on December last year, search traffic surged for more than 20% (in particular, our host review index page – which took us more than three weeks to create such a big mobile-friendly table).

 

Google Mobile-Friendly Update Study #1

One study conducted by Stone Temple was particularly telling, because it captured rankings information for thousands of websites before and after Google’s update. As might be expected, 46% of sites considered non-mobile friendly slipped down in the rankings, and more than 30% of those which were considered mobile-friendly rose in the rankings. The rise for mobile-friendly sites would have been much more dramatic, except for the fact that many of the sites tracked were already ranked #1 in their specific area of interest.

Google Mobile-Friendly Update Study #2

In a second case study involving retail company Offspring, a major re-design of their website was undertaken to provide users with a responsive website.

Previously the company had no mobile-friendly presentation, and it had become painfully obvious that Offspring was missing out on a huge sector of the consuming public.

After wading through all the expected trials and tribulations of such a massive project, the results were even more impressive than company officials had hoped for.

Within three months of the new mobile-friendly site launch, first-page visibility had increased almost 78%. In addition, the Google site usability score jumped from 60 to 100, the company had a 103% increase in mobile revenue, and there was a 15% increase in their mobile conversion rate.

Take Actions

It’s no exaggeration to say that getting mobile-optimized is not really an option anymore, it’s a requirement. If your site isn’t optimized for mobile traffic, you’re missing out on the largest segment of Internet traffic. To find out just how mobile-friendly your website is, use this handy tool: https://testmysite.thinkwithgoogle.com/.

Sample of Google Mobile Friendly Test.

All you have to do is plug in your site URL, and Google will evaluate everything about your site. Then you’ll be provided with a percentage figure on its mobile friendliness, its mobile speed, and its desktop speed. You will also have the option to request a free report which details how those figures were arrived at, and some recommendations on what you can do to improve your scores.

The post On-page SEO Tips: Three Things You Can Do Right Now appeared first on ProBlogger.

      

Source: problogger

6 Big Lessons Eddie Huang Can Teach Internet Marketers

Inspiration and insight can come from the most unexpected of places and people. It’s easy to assume that the best place to learn about Internet marketing and professional blogging is from Internet marketers and professional bloggers, but you can learn so much from almost anyone else who has achieved a great level of success.

One such example is Eddie Huang, a man who has not only made a name for himself through YouTube, but is also a highly successful entrepreneur and small business owner in his own right. And his reach just keeps getting bigger and bigger.

1. Know Your Strengths

Eddie Huang knows good food. He knows about marketing and he knows about how to draw attention to himself. Where he may not be quite as strong is with the day-to-day logistics and operations of a brick-and-mortar business.

That’s a part of the reason why his brother Evan took care of the day-to-day of running Baohaus, their New York eatery, while Eddie Huang took care of other things. Making money online is much the same. Focus on your strengths and outsource the rest. Your time is far better spent that way.

2. Express Yourself Openly

You can glean this lesson from our very own John Chow too. People tend not to attach themselves to cardboard cutouts. If you’re just another guy spewing out generic information in a not very interesting way, you’re going to have a hard time standing out from the crowd. If you’re too careful with your political correctness and always take the safe route, no one is going to notice you.

eddie-huang

This is not a problem for Eddie Huang. He freely speaks his mind on just about any subject, from religion to race to culture, and he’s not afraid of the repercussions. You’ll also notice just how much of his personality comes screaming through with his choice of wardrobe. He’s not wearing a mask. What you see is what you get.

3. Build Your Brand

I came to know about Eddie Huang through a Vice video series on YouTube called Fresh Off the Boat. In some ways, it’s similar the travel food shows that people like Anthony Bourdain have done with No Reservations and Parts Unknown, but with Eddie’s unique spin, perspective and personality.

Eddie took that same name and applied it to his first memoir. The original Vice series has since been renamed Huang’s World, but only because Fresh Off the Boat is the name of a sitcom on ABC based on Huang’s book. Eddie really played up the “Fresh Off the Boat” branding and it has worked to his advantage. Own your brand and make sure everyone knows who you are and what you’re about.

4. Embrace Your Passion

It’s very cliche to say that you should just do what you love, because the money will follow. Truth be told, that’s just not how the world works. However, if you get into something solely for the money, you’ll either lose motivation very quickly when the cash doesn’t come pouring in right away or you’ll feel empty doing something that you don’t enjoy.

Eddie likes food. Eddie likes culture. Eddie likes food culture. And everything that he has done in his life has been based upon these key guiding principles. As an Internet marketer or blogger, there’s nothing wrong with you looking out for your bottom line. Just make sure you’re having fun doing it and you’re pursuing verticals that actually interest you.

5. Always Be Hustling

To say that Eddie Huang has been a very busy man would be a severe understatement. At any given time, he’ll have multiple projects on the go and he’s always on the lookout for what could be his next big thing. He was working on his Vice series at the same time as his book, all while trying to keep Baohaus profitable and successful.

On this blog, we talk a lot about pursuing the dot com lifestyle and having the “free” time to do what you want, when you want. It might sound like the constant hustle is completely counter to that, but it’s not. When you are embracing your passion and pursuing projects that get you excited, you’re still living the dot com lifestyle.

eddie-huang-colbert

Because you’re doing it for fun, not for the money… and a happy byproduct is the money you’ll make for doing it. Maybe you’ll get called up as a guest on the Late Show with Stephen Colbert too.

6. Broaden Your Horizons

Making money online can feel like a very isolating experience. You’ll hole yourself up in your home office and just stare at a computer monitor for hours on end. While you’ve got to put in the hustle, you also need to expand your perspective.

Go out and see the world. Meet new people. Experience new cultures and gain a whole new vantage point on how everything can fit together. It’s truly inspirational when you go to an entirely different part of the globe and surround yourself in a brand new environment. Eddie does it all the time for his Vice series and you can globe-trot to your dot com lifestyle’s delight too.

Traveling the world could be the best investment in your future success.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!//my.leadpages.net/leadbox-781.js


Source: jhonchow

A Day in the Life of a Content Marketing Manager at TopRank Marketing

These days, workplace culture is becoming a defining characteristic for most companies—as well as a marketing tool to retain and attract top talent. As a result, I’m often asked by industry peers and hopeful job seekers what it’s really like to work at TopRank Marketing.

The honest truth? It’s hard work. But, that’s the nature of the marketing agency beast. But at TopRank Marketing it’s also in our nature to nurture—and that’s evident in the culture we’ve built; a culture of support, understanding and teamwork to help ensure every individual and every client thrives.

Of course, things aren’t always perfect. But as author, researcher and speaker Brené Brown once said: “Imperfections are not inadequacies; they are reminders that we’re all in this together.”

With that said, below I dive into how I came to be part of the TopRank Marketing team, as well as give you a little glimpse into my daily life as a Content Marketing Manager.

My Journey to TopRank Marketing

Before making my debut in the digital marketing world, I was a journalist living out her days at coffee shops, city council meetings, ribbon cuttings and community gatherings. The daily grind was grueling at times, but it was also exciting.

But after about four years of keeping up with a 24-hour news cycle (and a company restructuring), I felt some work-life balance may be in order. Luckily, I was given the opportunity to enter the world of digital marketing, starting as a Digital Marketing Specialist at a small web development firm. This experience was eye-opening, challenging me to look at content differently and expand my digital skillset.

Fifteen or so months later—as I was heads down planning my wedding—TopRank Marketing came calling. While I wasn’t actively looking for a new opportunity, I was intrigued. Based on my initial research, I could see TopRank Marketing was a fast-growing, respected company—so I threw my hat into the ring.

The interview process of thorough but quick—two phone interviews, a writing test, and an in-person session with three of the company’s top leaders. Throughout this process, the thing that stood out to me the most was TopRank Marketing’s emphasis on workplace culture. While it was a given that you had to have skills and the desire/ability to grow, the people I spoke with spent a lot of time trying to learn if I could thrive in the environment.

After my day of in-person interviews, I got the offer that evening—which was just five weeks before my wedding. Stating that I needed to give proper notice to my current job and make it through my big day, TopRank Marketing was beyond understanding and let me set the start date.

After enjoying my wedding and a mini honeymoon, I joined the TopRank Marketing team Oct. 5, 2015 as a Content Marketing Lead. And after 18 months of support and learning, I’ve grown into a Content Marketing Manager role—allowing me to further spread my digital and content marketing wings.

A Day in the Life

My day typically begins with a cup of Cinnabon-flavored coffee and a pour of sugar-free vanilla creamer. (Public Service Announcement: If you haven’t had the pleasure of indulging in this delicious amazingness, put it on your bucket list. It sets the day off right.) As I sip, I dive into any emails that came in after “closing time”, check out my meeting schedule, and then jump to our project management system to take a look at what my day and the rest of the week looks like. From there, I prioritize the day’s task list based on own timeline knowledge or engage my account managers for a little help if things are looking precarious.

Once my tasks are set, it’s time to dive in. As for what I’m typically diving into, there are about five core themes on any given day:

1. Content Strategy & Execution

As a member of the content team, it stands to reason that content strategy and execution often take up a large part of my day. When it comes to my client programs, my work is not siloed to just one step in the process—I’m responsible for the entire content lifecycle, from research and concepting to writing and analyzing results.

To keep me on track, I set benchmark goals. For example, if I know that a blog post typically takes me four hours to write, my goal is to have the introduction nailed down in the first hour and the entire post completed in three and half. Then, I set it aside and let it marinate for a bit. Later, I’ll use that final 30 minutes to go over it with a fine-tooth comb, before sending it off for internal review.

2. Cross-Discipline Work Sessions

TopRank Marketing believes that an integrated digital marketing strategy is key. As a result, I’m often sitting down with my account management, social, paid or SEO mates to pick their brains about how to align content with other tactics, program goals and low-hanging opportunities.

Since there’s no assigned seating at TopRank Marketing, my neighbors are made up of paid, SEO and social experts—allowing for incredibly agility in gaining instant insight and feedback that I can use to craft the best possible content.

3. Mentoring

Since the turn of the new year, we’ve been lucky enough to add nearly a dozen talented marketers to the ranks across all disciplines. Since then, I’ve been working with some of our newest content team members to get them up to speed on client programs, provide strategic advice, and review their work and provide feedback.

While this often happens in quick one-off chats, we also have weekly one-on-one meetings. This time is often spent live editing content, identifying training opportunities, and learning how I can help them hone their skills.

4. Client Consultation

TopRank Marketing’s client portfolio is incredibly diverse—from healthcare technology to women’s fashion jewelry. As a result, each team member is tasked with gaining deep knowledge of the unique nuances of multiple industries and their respective audiences. From my perspective, this diversity is part of our secret sauce, allowing us to coach our clients with a range of insights.

When it comes to consulting on content, I go back to my journalism days and ask a lot of questions to draw out information. Based on the information I get, then I’m able to make recommendations for how to approach the content; a blog post doesn’t have to be the only solution.

5. Team Bonding

I have the privilege of working with some of the brightest, kindest and wittiest people I’ve ever met. From a quick chat while we’re brewing our third cup of Joe to deep happy hour conversations, every day I learn something new and interesting about someone I work with. (I could take this opportunity to embarrass a few folks, but I won’t.)

In addition, every other Friday the entire team gets together for a few hours of knowledge sharing—something we call Mantra. Last week we did a working session to craft awesome client case studies and to nail down step-by-step processes for some of our newer service offerings. A few weeks before that, we turned our marketing brains off for a couple hours and watched Guardians of the Galaxy.

Want to Join the TopRank Marketing Team?

The beautiful green space surrounding the TopRank Marketing offices isn’t the only thing in bloom this spring. As I mentioned above, our team is growing, too. If you think TopRank Marketing may be the place for you, check out our Careers page to see all the positions we’re hiring for.


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The post A Day in the Life of a Content Marketing Manager at TopRank Marketing appeared first on Online Marketing Blog – TopRank®.


Source: online marketing

My Entry To The Titanium Mastermind Video Contest

This is my entry for the Titanium Mastermind Video contest. The best video, as voted on by the attendees, wins $2,000.

I always enter the video contest even though I have very little chance of winning. My video always have the highest production quality, but the attendees always cheer for the underdogs. It’s all good. I have fun and get to produce content for your guys to enjoy. Considering how much I made during this trip, an extra $2,000 isn’t going to make a lick of difference.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!


Source: jhonchow

The State of Links: Yesterday’s Ranking Factor?

Posted by Tom.Capper

Back in September last year, I was lucky enough to see Rand speak at MozCon. His talk was about link building and the main types of strategy that he saw as still being relevant and effective today. During his introduction, he said something that really got me thinking, about how the whole purpose of links and PageRank had been to approximate traffic.

Source

Essentially, back in the late ’90s, links were a much bigger part of how we experienced the web — think of hubs like Excite, AOL, and Yahoo. Google’s big innovation was to realize that, because people navigated the web by clicking on links, they could approximate the relative popularity of pages by looking at those links.

So many links, such little time.

Rand pointed out that, given all the information at their disposal in the present day — as an Internet Service Provider, a search engine, a browser, an operating system, and so on — Google could now far more accurately model whether a link drives traffic, so you shouldn’t aim to build links that don’t drive traffic. This is a pretty big step forward from the link-building tactics of old, but it occurred to me that it it probably doesn’t go far enough.

If Google has enough data to figure out which links are genuinely driving traffic, why bother with links at all? The whole point was to figure out which sites and pages were popular, and they can now answer that question directly. (It’s worth noting that there’s a dichotomy between “popular” and “trustworthy” that I don’t want to get too stuck into, but which isn’t too big a deal here given that both can be inferred from either link-based data sources, or from non-link-based data sources — for example, SERP click-through rate might correlate well with “trustworthy,” while “search volume” might correlate well with “popular”).

However, there’s plenty of evidence out there suggesting that Google is in fact still making significant use of links as a ranking factor, so I decided to set out to challenge the data on both sides of that argument. The end result of that research is this post.

The horse’s mouth

One reasonably authoritative source on matters relating to Google is Google themselves. Google has been fairly unequivocal, even in recent times, that links are still a big deal. For example:

  • March 2016: Google Senior Search Quality Strategist Andrey Lipattsev confirms that content and links are the first and second greatest ranking factors. (The full quote is: “Yes; I can tell you what they [the number 1 and 2 ranking factors] are. It’s content, and links pointing to your site.”)
  • April 2014: Matt Cutts confirms that Google has tested search quality without links, and found it to be inferior.
  • October 2016: Gary Illyes implies that text links continue to be valuable while playing down the concept of Domain Authority.

Then, of course, there’s their continued focus on unnatural backlinks and so on — none of which would be necessary in a world where links are not a ranking factor.

However, I’d argue that this doesn’t indicate the end of our discussion before it’s even begun. Firstly, Google has a great track record of giving out dodgy SEO advice. Consider HTTPS migrations pre-2016. Will Critchlow talked at SearchLove San Diego about how Google’s algorithms are at a level of complexity and opaqueness where they’re no longer even trying to understand them themselves — and of course there are numerous stories of unintentional behaviors from machine learning algorithms out in the wild.

Third-party correlation studies

It’s not difficult to put together your own data and show a correlation between link-based metrics and rankings. Take, for example:

  • Moz’s most recent study in 2015, showing strong relationships between link-based factors and rankings across the board.
  • This more recent study by Stone Temple Consulting.

However, these studies fall into significant issues with correlation vs. causation.

There are three main mechanisms which could explain the relationships that they show:

  1. Getting more links causes sites to rank higher (yay!)
  2. Ranking higher causes sites to get more links
  3. Some third factor, such as brand awareness, is related to both links and rankings, causing them to be correlated with each other despite the absence of a direct causal relationship

I’ve yet to see any correlation study that addresses these very serious shortcomings, or even particularly acknowledges them. Indeed, I’m not sure that it would even be possible to do so given the available data, but this does show that as an industry we need to apply some critical thinking to the advice that we’re consuming.

However, earlier this year I did write up some research of my own here on the Moz Blog, demonstrating that brand awareness could in fact be a more useful factor than links for predicting rankings.

Source

The problem with this study was that it showed a relationship that was concrete (i.e. extremely statistically significant), but that was surprisingly lacking in explanatory power. Indeed, I discussed in that post how I’d ended up with a correlation that was far lower than Moz’s for Domain Authority.

Fortunately, Malcolm Slade recently discussed some of his very similar research at BrightonSEO, in which he finds similar broad correlations to myself between brand factors and rankings, but far, far stronger correlations for certain types of query, and especially big, high-volume, highly competitive head terms.

So what can we conclude overall from these third-party studies? Two main things:

  1. We should take with a large pinch of salt any study that does not address the possibilities of reverse causation, or a jointly-causing third factor.
  2. Links can add very little explanatory power to a rankings prediction model based on branded search volume, at least at a domain level.

The real world: Why do rankings change?

At the end of the day, we’re interested in whether links are a ranking factor because we’re interested in whether we should be trying to use them to improve the rankings of our sites, or our clients’ sites.

Fluctuation

The first example I want to look at here is this graph, showing UK rankings for the keyword “flowers” from May to December last year:

The fact is that our traditional understanding of ranking changes — which breaks down into links, on-site, and algorithm changes — cannot explain this degree of rapid fluctuation. If you don’t believe me, the above data is available publicly through platforms like SEMRush and Searchmetrics, so try to dig into it yourself and see if there’s any external explanation.

This level and frequency of fluctuation is increasingly common for hotly contested terms, and it shows a tendency by Google to continuously iterate and optimize — just as marketers do when they’re optimizing a paid search advert, or a landing page, or an email campaign.

What is Google optimizing for?

Source

The above slide is from Larry Kim’s presentation at SearchLove San Diego, and it shows how the highest SERP positions are gaining click-through rate over time, despite all the changes in Google Search (such as increased non-organic results) that ought to drive the opposite.

Larry’s suggestion is that this is a symptom of Google’s procedural optimization — not of the algorithm, but by the algorithm and of results. This certainly fits in with everything we’ve seen.

Successful link building

However, at the other end of the scale, we get examples like this:

Picture1.png

The above graph (courtesy of STAT) shows rankings for the commercial keywords for Fleximize.com during a Distilled creative campaign. This is a particularly interesting example for two reasons:

  • Fleximize started off as a domain with relatively little equity, meaning that changes were measurable, and that there were fairly easy gains to be made
  • Nothing happened with the first two pieces (1, 2), even though they scored high-quality coverage and were seemingly very comparable to the third (3).

It seems that links did eventually move the needle here, and massively so, but the mechanisms at work are highly opaque.

The above two examples — “Flowers” and Fleximize — are just two real-world examples of ranking changes. I’ve picked one that seems obviously link-driven but a little strange, and one that shows how volatile things are for more competitive terms. I’m sure there are countless massive folders out there full of case studies that show links moving rankings — but the point is that it can happen, yet it isn’t always as simple as it seems.

How do we explain all of this?

A lot of the evidence I’ve gone through above is contradictory. Links are correlated with rankings, and Google says they’re important, and sometimes they clearly move the needle, but on the other hand brand awareness seems to explain away most of their statistical usefulness, and Google’s operating with more subtle methods in the data-rich top end.

My favored explanation right now to explain how this fit together is this:

  • There are two tiers — probably fuzzily separated.
  • At the top end, user signals — and factors that Google’s algorithms associate with user signals — are everything. For competitive queries with lots of search volume, links don’t tell Google anything it couldn’t figure out anyway, and links don’t help with the final refinement of fine-grained ordering.
  • However, links may still be a big part of how you qualify for that competition in the top end.

This is very much a work in progress, however, and I’d love to see other people’s thoughts, and especially their fresh research. Let me know what you think in the comments below.

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Source: mods2

Separate marketing technology fact from fiction at MarTech Conference in 2 weeks

We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. I stress the the word independent because unlike most of the big marketing events these…

Please visit Search Engine Land for the full article.


Source: searchengineland

4 ways brands are losing store traffic — and how to use location marketing strategies to reverse course

Many national franchise stores are failing to appear in Google Maps search results. Columnist Wesley Young’s observations may help these brands improve their visibility.

The post 4 ways brands are losing store traffic — and how to use location marketing strategies to reverse course appeared…

Please visit Search Engine Land for the full article.


Source: searchengineland