Law firms spamming Google My Business: Don’t trust your money or your life to them!

Many local businesses are guilty of violating Google My Business guidelines to game the system, and columnist Joy Hawkins has observed rampant problems within the law vertical.

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Source: searchengineland

How Infographics Go Wrong – Keep These In Mind…

Infographics are an amazing tool to generate enormous traffic because they can relate to every type of reader. For example, people will visit your blog from all over the world and illustrations like infographics can get the point across to them quickly. Infographics are very efficient at the same time because they can compress thousands of words into a language that everyone understands. Another example of this can be seen from the growth of YouTube.com, which was amazing over the last couple of years. However, it’s important to know how to utilize infographics correctly because many bloggers make mediocre mistakes that are very costly. In the end, what good are infographics if they fail to get your main point across and don’t generate the type of buzz you planned for when publishing?

I conducted some research online and managed to come up with 4 tips that will help you avoid some of the common mistakes. Implement them into your marketing going forward, which will increase engagement and conversions. Let’s get started and look at how infographics go wrong and what you can do to correct the issue.

Too Much Text

One of the biggest mistakes you can make when publishing an infographic is having way too much text. Infographics are supposed to be easy to understand because they compress lengthy content into an illustration. Your main objective should be to get your point across through images, charts, and very little text. In other words, you should make sure your infographic is right to the point and the images do MOST of the work for you. However, I can’t believe how many people don’t take this advice and add too much text, making it cluttered. Having way too much text will decrease overall engagement, especially because people are probably on your page to find an easy way to absorb valuable content.

The trick is to keep text limited to ONLY getting the main point across. I recommend using bullet points for any type of text you’ll be adding to your infographic to illustrate a point. Keep in mind, too much text will destroy any infographic, no matter how attractive or optimized the design.

Inaccurate Data

Here’s something else you should keep in mind because this will destroy your infographic. A majority of times, these types of illustrations have been used to help illustrate a case study so will contain charts and numbers. One of the ways to destroy your infographic is to have numbers that don’t match with the corresponding charts or graphs. You have to remember, many people who visit your page are experienced so know when data does NOT make any sense, having made this mistake will destroy your credibility quickly and people will leave and might NOT even come back. You have to keep in mind, people are looking for a credible source of information to provide them with the knowledge they are looking for and inconsistent or inaccurate data is a quick way to destroy this.

Irrelevancy

The Internet is full of information and people need to find what they are looking for right away. This means getting right to the point on your infographics, but this also means to get rid of any data that doesn’t provide value. I can’t count the number of times I’ve skim over infographics and found some data to be completely irrelevant. If you want to increase engagement and build credibility, then pay attention to what you’re adding to your infographic. For example, write down and have your main purpose right in front of you when building your infographic because this will help guide you through the process. This will also make sure you stay relevant to your topic, providing information that answers the bottom line.

  • Keep objective in mind
  • Know your focus
  • DO a review before publishing making sure information is relevant

The Design

The design of your infographic is very important because it will either increase engagement or push people away. For example, think about how design plays a crucial role on your website and what it does for your audience. Having the navigational menu makes it easy to find information and colors that are easy on the eyes will allow people to stay on the page WITHOUT experiencing eye strain. Anyway, keep these things in mind when designing our infographic, minus the navigational menu, of course. Here are a few key components to pay close attention to:

  • Text size should be big enough to easily read
  • Font style should be universally accepted on all browsers
  • Font color should be clear to read
  • Infographic colors should be easy on the eyes so people are relaxed when viewing
  • Charts and graphs should be easy to read
  • Not too much clutter so you have space around the text, charts, titles, etc.

How To Make 6-Figure Monthly Online Income! Download John Chow’s New eBook!//my.leadpages.net/leadbox-781.js


Source: jhonchow

Content Marketing Lessons from 4 Holiday Ad Fails

Making a great holiday ad should be simple. Start with a heartwarming message about love, peace, and goodwill. Add twinkling lights and evergreen trees and families getting warm by a fire. Then add your brand’s logo discreetly toward the bottom right. There you have it – a holiday ad that won’t offend, creep out, or annoy anyone.

It’s an easy formula, but one that a surprising number of brands mess up every year. Fortunately for us, they mess up in entertaining and educational ways. It’s almost easier to learn from a cautionary tale than a role model, so reveling in bad marketing can make you a better marketer.

These four holiday ads are certified disastrous, each in their own special way. And each has a lesson – or two – that marketers can use all year round. So prepare yourself for blasphemous meat products and yodeling cats: It’s time for some festive marketing fails.

1. Sour Sentiment from KFC

Last year, KFC created this music video, which is inexplicably three minutes long:

If you have better things to do with three minutes, the song is about how awful the holidays are, how people are annoying, how children are the absolute worst…but we can all come together because KFC is delicious.

KFC’s a notoriously “edgy” brand on social media, so it makes sense they would launch a sourball right at the heart of the holiday season. But this video leaves a worse aftertaste than their potato wedges do.

I believe comedy is great for marketing. But there are so many layers of irony and misanthropy here that it’s hard for the joke to breathe – by the time the gospel choir comes in, it’s impossible not to roll your eyes. And even if it made you chuckle all the way through, did it make you hungry for KFC?

My Content Marketing Takeaway: Humor is great for marketing. Irony less so. Snarkiness infinitely less so. Stick with humor that invites your audience into your tribe and makes them feel good.

2. Sainsbury’s Turns a War Story into a Commercial

On the complete opposite side of the irony spectrum, we have the absolute deadly earnestness of Sainsbury’s Christmas ad from 2016. After you watch the video, you’re invited to watch two different behind-the-scenes videos – they’re that proud:

The ad tells the true story of American and German troops in 1914 that called a cease-fire on Christmas Day. They sang songs together, celebrated the holiday, and then returned to trying to kill each other the next day (the video stops short of that last bit).

There’s nothing wrong with telling this story, and even nothing wrong with a brand telling it. But it’s still cringe-inducing to have that ad tagline and Sainsbury’s logo pop up at the end. It makes me feel manipulated by a brand, rather than entertained by a story.

My Content Marketing Takeaway: If your brand is approaching sensitive subject matter, keep the branding subtle. Let the content take center stage, and don’t turn a beautiful moment into a commercial.

3. Gregg Bakery’s Sausage Savior

British bakery chain Greggs stirred up controversy this year with their advent calendar announcement. The ad featured a nativity scene with a sausage roll in place of the baby Jesus. Not surprisingly, some Christians objected to the imagery. And some people thought it was hilarious. And the bakery apologized while not really apologizing.

Greggs picked up some free publicity from the stunt, of course. But none of that publicity had to do with their delicious pastries. And they’re getting eyerolls from folks who are tired of edgy brands courting controversy during the holidays. It’s a tired move.

My Content Marketing Takeaway: I’m all for drawing in your tribe, even to the extent of repelling those who aren’t your target audience, by leading with your brand’s values. Stirring up pointless controversy doesn’t tell anyone about your brand, and doesn’t make a meaningful distinction to your target audience.

4. Whatever This Is that Walmart Did

My words are my livelihood. My words are my only weapon against the world. But for this… I have no words. Just watch.

So. Yodeling cat in a Santa hat for 51 seconds: Walmart! Right?

The thing is, this ad made some kind of sense back in 2011, when it came out. It fits in with an animation trend from the late ‘00s. Today, it’s just ugly and off-putting. And, of course, even back in the day it didn’t have anything to do with Wal-Mart.

My Content Marketing Lesson: Make your marketing timeless rather than trendy, useful rather than “viral,” sensible instead of utter screaming nonsense.

Happy Holidays and Beyond

When holiday advertising works, it’s a fine example of what content marketing can be: Uplifting, entertaining, empathetic, even valuable. When too much snark, aggressive branding, pointless controversy, or cat-yodeling gets in the way – well – at least it can serve as a warning to the rest of us.

Are you already looking past the holidays to the New Year? Explore four emerging marketing channels for 2018.


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The post Content Marketing Lessons from 4 Holiday Ad Fails appeared first on Online Marketing Blog – TopRank®.


Source: online marketing

Dot Com Life Vlog – Wearing A Suit In Costa Rica

Yes, I am wearing a suit and tie in hot and humid Costa Rica! I guess I like to punish myself. On the plus side, the ladies really like me! Enjoy the vlog and remember to subscribe in you haven’t already done so.

How To Live The Ultimate Dot Com Lifestyle

I have many internet products and services that makes me money while I’m sleeping. Continuity affiliate programs like Aweber, LeadPages, ClickFunnel, MOBE, and others ensure a steady flow of income no matter what I’m doing or where I am in the world. Of all the programs, MOBE has been consistently one of the highest earners. It’s the program I recommend for new and experienced Internet marketers.

The best way to start is by applying for Ultimate Dot Com Lifestyle. This is my 21 step program I created with MOBE to make your first $1,250, $3,300, $5,500, and even $10,000 online. In addition to the step-by-step, you’ll also be given a one-on-one coach who will help you get started on the right track. I can’t promise that you’ll make $11K in your sleep, but you will make money if you follow the steps and plug in with your coach.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!


Source: jhonchow

What ‘Silicon Valley’ Can Teach Us About Entrepreneurs

You would think that after some thirty odd years, the tech industry would have accrued more parodies. But with only one movie and a handful of geeky shows available to watch we’re not even close to getting started. One show rises above the rest in its wit, charm, and outright ability to roast its namesake. HBO’s Silicon Valley is what other geeky tv shows wish they could be. Today I’m going to take a look past the gags. And we’ll discover together what Silicon Valley’s writers actually think about entrepreneurs. 1. “I’m Offering You $4 Million Right Now!” From the
Source: showmoney