Monthly Archives: November 2017

Wondering where to start with your SEO strategy? Columnist Marcus Miller explains how to identify your business’s strengths, weaknesses, opportunities and threats to determine where best to direct your search marketing efforts. The post SEO SWOT Analysis: Focus your efforts in areas that deliver… Please visit Search Engine Land for the full article. Source: searchengineland

Google says it started with organizations that have opted in via its Google for Nonprofits initiative and hopes more nonprofits will join. The post Google adds a donate button directly into search for US-based nonprofits appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source: searchengineland

Google invited British artist Ben Lewis Giles to create the colorful image celebrating Jekyll. The post Gertrude Jekyll Google doodle marks 174th birthday of the famous British horticulturist appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source: searchengineland

We are in the final stretch of 2017 which means 2018 will be here before we know it. And unfortunately, Q2 will be here in the blink of an eye. All too often we spend weeks or even months creating a content strategy, and quickly find that by the middle of March, we’ve already abandon […]

Posted by tombennet When it comes to direct traffic in Analytics, there are two deeply entrenched misconceptions. The first is that it’s caused almost exclusively by users typing an address into their browser (or clicking on a bookmark). The second is that it’s a Bad Thing, not because it has any overt negative impact on […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Finance redesign, dynamic search results & Google Trends appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source: searchengineland

Search results have become more personalized and dynamic over the years, creating a more challenging SEO environment for search and content marketers. But columnist Jim Yu shows how these changes can create opportunities for those willing to do the work. The post The changing SERP: Understanding… Please visit Search Engine Land for the full article. […]

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