What Steve Jobs Taught Me About Success

Many people consider Steve Jobs someone who changed the way the world engages. He defines success because of the way he thinks and what his products have done for our society. For example, the products are innovative and way ahead of our time. He focuses on simplicity which is what many people are looking for in a time where things are very complicated. However, even though he has been a strong player in innovative gadgets you can still apply his work ethic to your blogging. The way he thinks and functions can be great for anyone looking to be successful in a very competitive world. I have read many books on Steve Jobs and even watched several of his documentaries to understand his mind frame and thinking pattern. It’s hard to get in the mind of someone who many consider a genius however you can definitely learn some awesome lessons.

Here’s what Steve Jobs has taught me about success in business.

Be Innovative or Different

The ones succeeding online are doing things differently or doing it better by adding something unique. Steve Jobs always did things different and he created products NOT like anyone else in the industry. How can this be applied to blogging? You have to think outside the box focusing on how to tweak things to be different from your competitors. This might mean adding different segments or be the first to report on trending news. You might even want to consider jumping into an industry that many fear or which is untapped.

Steve Jobs was a pioneer at taking an idea and tweaking it to make it better. This meant making it more effective or simply going where others refuse to go.

Simplicity

In this day and age, people are looking for simplicity and an easy way to get things done. Have you noticed the companies which are doing exceptionally well are the ones who have made people’s lives easier? If you look at the complete line of Apple products, you’ll notice they are very simple to use however provide enormous value. This is why even when I blog I try to make things as easy as possible for people to understand. I also have tweaked my web design to ensure visitors can find their way around my site WITHOUT any problems.

My primary objective is to give people value, but make it very easy for them to obtain it.

Risking It All

Steve Jobs went against everyone when he was very passionate about his product. At one point, he even got kicked out of Apple because of his dream. The end result was they wanted him back and Steve Jobs injected life into a dying business. The point I’m making is business is going to be tough, but the greater the sacrifice, the greater the reward. However, it should be something you truly believe in because you are only going to put your 100% if you care about what you are trying to accomplish.

Leadership

Steve Jobs was a great leader and this has been said by many, however, he has a tendency of losing his temper. If you have been in business for several years, then you might have a team working for you. It’s important you guide them and be a leader who respects their opinion. Steve Jobs was known to respect people who made them perform better in the workplace. As mentioned he was very tense with his team, but you can learn a lot from this knowledge. In the end, you want to be known as a great leader who listens and is very cool-headed. I think nowadays if you keep it cool and respect your team you’ll get more out of them in the end.

I try to incorporate as many of these qualities into my blogging. I don’t really work with a team, but all the others can be applied to my blogging. I am trying to learn from someone with a proven track record of success who NOT only took a business out of bankruptcy, but was one of the MOST innovative people in the world.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!//my.leadpages.net/leadbox-781.js


Source: jhonchow

When DIY Blogging isn’t for You: 5 Alternatives to Self-Hosted WordPress

Here on ProBlogger, we’ve always recommended self-hosted WordPress (aka WordPress.org) as the very best platform for blogging.

And with good reason.

Many of the world’s largest blogs and websites run on self-hosted WordPress. Thousands of plugins and themes are available – many for free, although there are lots of premium options too.

And a self-hosted blog gives you full control and plenty of flexibility.

But for some bloggers, self-hosted WordPress might not be the best choice.

You may just want a blog you can use as a personal diary or writing outlet. You may not have the budget for buying domain names and hosting. Even if you do, the thought of settin them up and installing WordPress may seem overwhelming.

Sound like you? Then you may want to look at other options.

(That being said, if you want to build a profitable blog then choose the self-hosted option so you don’t have to migrate everything down the track.)

Which Hosted Platform Should You Choose?

Although there are other platforms that you can install on your own website (where you pay for a hosting account through sites such as Bluehost, Siteground and WPEngine),

But in this article we’ll be looking at hosted blogging platforms.

With hosted blogging platforms, the company hosts your site on their servers – just as Facebook and Twitter let you set up pages and accounts on their sites. And if you want a custom domain name, you can register it through them too.

Which means you can get all the advice, help and support you need from one place–the blogging platform company.

The five platforms we’re covering in today’s post are:

  • WordPress.com (where the basic plan is free)
  • Blogger (where the basic plan is free)
  • Wix (where the basic plan is free)
  • Weebly (where the basic plan is free)
  • SquareSpace (where the basic plan is not free. Instead it’s $16/month or $144/year).

But before we start, keep in mind that your site could disappear from any of these platforms if:

  • your blog violates the company’s rules
  • the company goes bust
  • The company has a major problem or outage.

WordPress.com: What to Expect

Find it at: WordPress.com

WordPress.com is a good choice if you’re thinking of upgrading to WordPress.org (self-hosted WordPress) in the future. It functions like a cut-down version of the self-hosted WordPress, and you can transfer your blog from one to the other. Here are WordPress’ instructions on how to do it.

WordPress launched in 2003, and the company is not only well established but also well regarded in the blogging world.

What You Get With the Basic WordPress Plan (Free)

  • A free domain name (of the format yourname.wordpress.com).
  • 3GB of storage space. (You can upgrade to a paid plan for more.)
  • A selection of free themes (sometimes called “templates” or “layouts”) for your website. And you can switch themes at any time without losing your content – even if you’ve been blogging for months.
  • “Jetpack Essential Features”, which offers features such as SEO optimisation, site statistics, anti-spam and more.

Limitations on the Basic WordPress Plan

  • You won’t have a custom domain name (i.e. one without “wordpress.com” at the end). To get one you need to upgrade to a “personal” plan, which is currently $48/year.
  • Your blog will show WordPress’ branding and ads. To remove them you need to once again upgrade to a “personal” plan, which is currently $48/year.
  • You can’t run your own ads. To use ads from the ‘WordAds’ program you need to upgrade to a “premium” plan, which is currently $94/year.
  • You can’t install plugins or upload custom themes. To do that you need to upgrade to a “business” plan, which is currently $300/year.

Here are the different WordPress plans and their features.

Blogger / BlogSpot: What to Expect

Find it at: Blogger.com

If you want to set up a simple blog quickly, Blogger might be the best choice. It has limited features (which can be a drawback), but it can also be helpful if you don’t want to be overwhelmed by choices.

They offer only a free, basic plan: you can’t upgrade to anything fancier. Again, this could be a drawback or an advantage depending on your blogging needs.

Blogger (aka BlogSpot) is one of the longest-running major blog platforms. It’s been around since 1999, and was acquired by Google in 2003. If you already have a Google account, you simply log in with that and create your blog.

What You Get With Blogger (Free)

  • A free domain name (of the format yourname.blogspot.com).
  • The ability to run ads (and it’s easy to use GoogleAds on your blog).
  • Posts and pages no larger than 1MB, with images uploaded to Google Drive (15GB limit).
  • A number of free themes to choose from, as well as the ability to buy and upload premium themes. You can switch to a different theme at any time.

Limitations on Blogger

  • You can’t install plugins, so there’s no way to extend the functionality of Blogger.
  • If you want to add a custom domain name, Blogger won’t charge you. But you’ll need to buy it from a domain registrar and do a bit of technical setup.

 

Wix: What to Expect

Find it at: Wix.com

Wix has a simple drag-and-drop interface so you can easily design your pages. If you find WordPress and Blogger daunting or confusing, Wix could be what you’re looking for. It’s designed to create websites rather than blogs specifically, so it’s not so blog-focused as WordPress and Blogger.

Wix was founded in 2006, and acquired DeviantArt (a popular online community for artists) in February 2017.

What You Get With the Wix Basic Plan (Free)

  • A free domain name (of the format yourname.wix.com).
  • 500MB of storage space. (You can upgrade to a paid plan for more.)
  • Thousands of fully customisable templates (the equivalent of WordPress’ “themes”). Or you can begin with a blank slate.
  • A beginner-friendly interface where you can drag and drop different elements onto your pages.

Limitations of the Wix Basic Plan

  • Your storage space is quite limited: 500MB. While it will be enough for many types of website or blog, videos and images will use it up quickly. To get 3GB of space you’ll need to upgrade to a “combo” plan, which is currently $120/year.
  • You’ll also need to upgrade to add a domain name. The cheapest way to do this is with a “connect domain” plan for $60/year. (And then you’ll need to buy your domain separately.)
  • Unless you upgrade, Wix’s ads will appear on your site. And the cheapest “no ads” plan is the “combo” plan at $120/year.
  • You can’t use custom templates – you can only choose something from Wix’s options. And once you’ve created your site you can’t switch to a new template. Instead you need to create an entirely new site and transfer your content over.

Weebly: What to Expect

Find it at: Weebly.com

Like Wix, Weebly has a drag-and-drop interface with lots of flexibility to help you design your website. Also like Wix (and Blogger), you can’t use third-party plugins to extend your site’s functionality.

But unlike Wix, Weebly lets you use third-party themes (templates) that you can change at any time – even once you’ve created your website. So if you have trouble committing to a design, or you want to try out lots of options before you making your final choice, Weebly might well be a better choice than Wix.

Weebly was founded in 2006, and launched in 2007.

What You Get With the Weebly Basic Plan (Free)

  • A free domain name (of the format yourname.weebly.com).
  • 500MB of storage space (but you can get more by upgrading to a paid plan).
  • A number of free themes to choose from, with the option of  buying a premium one.

Limitations of the Weebly Basic Plan

  • Your storage space is quite limited: 500MB. Again, while it will be enough for many types of website or blog, videos and images will use it up quickly. You can get unlimited storage by upgrading to a “starter” plan for $60/year.
  • You also need to upgrade if you want to add a domain name. (You only need to upgrade to the “starter” plan to do this.)
  • Unless you pay to upgrade, Weebly’s ads will appear on your site. (Again, you only need to upgrade to the “starter” plan to remove the ads.)

SquareSpace: What to Expect

Find it at: SquareSpace.com

SquareSpace is the only platform on our list that doesn’t have a free plan. Their cheapest is the “Personal” plan at $144/year.

That might put you off immediately. But SquareSpace could still be a good option, so don’t rule it out. (They have a 14-day free trial, so you can try before you commit.)

Like Wix and Weebly, SquareSpace has a drag-and-drop content editor that’s easy to use. If you don’t feel confident with the technology of blogging, it may be a good option for you. While you’re limited to their templates (which can only be customised to a certain degree), SquareSpace’s templates look very professional and slick.

What You Get With the SquareSpace “Personal” Plan ($144/year)

Limitations of the SquareSpace “Personal” Plan

  • There’s no integrated e-commerce at the “personal” level. If you want to sell products through your site you need to upgrade to the “Business” plan, which is currently  $216/year).
  • If you want to change the CSS code or javascript for your site, you’ll also need to upgrade to a “Business” plan.

So Which Blog Platform Should You Go For?

When it comes to blogging there’s no one-size-fits-all. And  if you’ve ruled out self-hosted WordPress as an option, any of these platforms could be a good fit for you.

If you want to set up a simple website quickly with a drag-and-drop interface that lets you position different elements on your page, Weebly is probably your best option. It’s cheaper than Wix if you need more than the 500MB storage space. And  you can change themes at any time. (Still, if you love a particular Wix template it might be worth going with Wix.)

If your focus is on the blog itself, and you’re happy to spend time getting to grips with the interface, Blogger is a simple and straightforward option. And even though it’s free, it still has a lot of features.

If you plan on switching to self-hosted WordPress in the future, opting for WordPress.com now will make the transition much smoother in terms of both moving your content over and your own learning curve.

SquareSpace is widely recognised as having great designs. But that comes at a cost, as there’s no free option. But if you need a premium plan regardless, you might want to go with SquareSpace for its quality designs.

Ultimately, what matters more than your choice of platform is getting your blog online. You could spend months researching and trying different platforms without ever having a live blog.

Blogs can (and do) succeed on a variety of different platforms. If self-hosted WordPress isn’t for you, then any of these options could serve you well. Try a couple that seem promising, and then pick your favourite and stick with it.

I’ll give the last word to Paul Cunningham from Left Brain Blogging, who wrote a great reply to a blogger struggling to choose a platform in our ProBlogger Community group on Facebook last year (emphasis mine):

I know you’ve been struggling with these platform questions for a while so I’m going to give you straight advice. My main concern is that you’ll get so stuck on this decision that it’s going to delay the real progress you’re trying to make.

Go sign up for a free SquareSpace trial. Mess around with the interface and make a few dummy posts or pages. Do stuff you’d normally do, like add an image, or set up a sidebar. Spend an hour on it.

If you like it more than WordPress, then use it. Otherwise use WordPress. Your choice of platform has to be something you’re willing to use and that doesn’t hold you back with technical limitations.

But here’s the bottom line. WordPress is successful for a reason. Whether you like the interface or not, there’s no denying the benefits of going with the mature, large community, feature rich, and deeply customizable platform in WordPress.

What blogging platform do you use?

Photo credit: Christian Stahl

The post When DIY Blogging isn’t for You: 5 Alternatives to Self-Hosted WordPress appeared first on ProBlogger.

      

Source: problogger

How to Succeed at B2B Content Marketing with More Credible Content

Creating Credible B2B Content

Creating Credible B2B Content

Ask any B2B marketer about their top digital marketing challenges and one of the first answers you’ll likely receive is: Getting in front of the right audience at the right time. In fact, Ytel’s 2018 State of B2B Marketing Communications survey revealed that 55% of respondents agreed that they have a hard time getting their message and content in front of their target audience.

Why is that? Well, there’s more content at buyers’ fingertips than ever before, search engines are getting in touch with their human sides, and organic visibility on social media is effectively extinct. But, let’s real talk for a minute, marketers—this is all old news. In today’s digital marketing landscape, creating meaningful connections with your audience on any channel really comes down to trust and credibility.

Consumers are increasingly numb to advertising and marketing messages—and they’re actively trying to avoid it all. Last year, PageFair reported that adblocking usage had grown by 30% globally. In addition, Facebook’s recent decision to de-emphasize brand content was in response to users saying that posts from businesses, brands and media were crowding their News Feeds.

However, buyers are increasingly looking to those they know and those they think they know for insights, answers and recommendations. Multiple reports have shown that somewhere around 90% of consumers trust influencers or individuals over straight branded content. In addition, according to a recent report from CMI and SmartBrief, 40% of B2B decision-makers say that credibility trumps the source of the information.

This means B2B brands and marketers need to double-down on creating quality, credible content to drive marketing objectives and wins. But how? By infusing credible voices, perspectives and insights from influential sources—namely industry experts and thought leaders—into the content marketing game plan.

[bctt tweet=”#B2B brands & marketers need to double-down on creating quality, #crediblecontent to drive #marketing objectives & wins.” username=”toprank”]

To highlight how creating more credible content with influencers can help your B2B brand get in front of interested buyers, create an engaging experience, and inspire action, take a look at these three examples from the TopRank Marketing playbook of successful client influencer content marketing programs.

Case Study #1 – Introhive: Reaching, engaging and inspiring a niche audience.

Introhive is a leading customer relationship management (CRM) solutions provider. Working across a variety of industries, Introhive aims to help their clients gain and effectively leverage customer intelligence in a way that can grow their business.

The Situation: The legal sector is one of Introhive’s focus industries. However, it’s an industry that’s been reluctant to adopt CRM technologies. Why? Oftentimes business development isn’t an established department within law practices, making it hard to justify investments in a “sales” technology. But law firms large and small have growth aspirations—and Introhive wanted to empower them to realize those opportunities.

Another challenge with attorneys and other legal professionals is that they often build their careers on evidence and witness testimony. Essentially, this industry is by nature hard to reach without offering credibility, authority and proof.

The Solution: With two unique challenges to overcome, our team knew that engaging other legal professionals to share their expertise and insights on business development, we could not only showcase the Introhive brand, but also needed to provide their audience with unique, relevant and trustworthy insights.

TopRank Marketing worked with the team at Introhive to develop an integrated influencer content program that began with a survey of legal community members. Conducting the survey helped facilitate building influencer relationships, while also collecting valuable data that could be used to further bolster campaign content. Other pieces of the integrated content marketing mix included an eBook—our anchor asset—blog posts, organic social amplification, paid social, and email.

Introhive Credible Content Case Study

The Results: For starters, we saw 15% more eBook downloads in the first month than the benchmark asset had in its lifetime. During the same time period, the accompanying blog content garnered over 600% more views compared to benchmarks for average blog content. Finally and without specifics available, the Introhive team reports that the program has delivered “medium to huge” marketing qualified leads (MQLs). Suffice it to say, this program leveraged credible content within influencers and research to generate substantial results. 

Read the full Introhive integrated influencer campaign case study.

Case Study #2 – Cherwell: Increasing brand visibility and thought leadership in a competitive space.

Cherwell Software is a leading IT service management (ITSM) company with a mission to help their customers leverage intuitive technology to enable better, faster and more affordable innovation.

The Situation: Since its inception a little over a decade ago, Cherwell has been rapidly gaining traction in the competitive ITSM space—but they’re still one of the newer kids on the block with other new competitors emerging rapidly. To continue their growth and fend off competition, Cherwell wanted to expand its marketing channels, increase brand awareness, engage industry thought leaders and—of course—eventually drive leads.

The Solution: Given Cherwell’s position in the competitive ITSM space, the team at TopRank Marketing worked to design an influencer content campaign that was highly-targeted to key the decision-makers they wanted to reach. How? We knew in order to stand out in news feeds and build near-instant credibility with our content, we needed to understand what influences the target audience the most.

To uncover the people, publications, and content topics and types that “moved” our audience the most, as well as where they spent time on social media, we designed a new research tool—the RITHM report. 

Using insights from the RITHM report to inform the content marketing approach, the resulting campaign included an eBook anchor asset, blog posts, an SEO-driven landing page, paid and organic social media.

Cherwell Credible Content Case Study

The Results: According to Alison Munn, Social Media and Digital Marketing Lead at Cherwell: “Not only did this program meet the defined goals and objectives, but the results and process exceeded my expectations!”

With this campaign responsible for 22% of new revenue for Cherwell in 2017, it was a recent winner of the B2B Marketing Exchange “Killer Content Award”.

You can learn more about this program in the case study video below:

Case Study #3 – SAP SuccessFactors: Driving awareness and action by connecting to a specific audience pain point.

SAP SuccessFactors is a leading human capital management (HCM) suite that helps human resources (HR) professionals unleash the full potential of their workforce through transformation and engagement, and ultimately drive results across the business.

The Situation: For this niche human resources audience, employee wellness programs are part of the strategy to unleash the potential of their employees. However, the pain point for many organizations is finding a holistic solution in one place that also provides understanding of the true impact their efforts can have on the workplace. SAP wanted to drive awareness around their holistic solution, while also educating and engaging their audience.

The Solution: TopRank Marketing partnered with SAP SuccessFactors to craft an multi-pronged, influencer-driven content campaign that would not only raise awareness around their solution, but also provide their audience with credible, relevant, and actionable insights.

This campaign was anchored with an influencer eBook that featured insights from 10 top workplace culture, wellness, and technology experts, as well as internal experts from SAP SuccessFactors. In addition, other tactics such as a well-optimized landing page, social media promotion, and customized motion graphics were part of the mix.

SAP Credible Content Case Study Example

The Results: For downloads, we saw a  272% increase over SAP’s established benchmark. In addition, the accompanying landing page boasted a 68% conversion rate. Lastly, organic social promotion of the content—from the brand and influencers—drove 86% of overall views and 69% of overall conversions.

Read the full SAP SuccessFactors influencer-driven content campaign case study.

The Big B2B Takeaway for Credible Content

We’re in an era of a distrust and indifference to B2B marketing messages—which means if buyers don’t find your content credible and trustworthy, they’ll move on.

From skepticism to standing out in a crowded and more seasoned field, each of the aforementioned brands were living the trends and looking for a way to capture the attention of their audiences.

By cleverly leveraging influencers to create more credible and authoritative content and more trusted amplification, these brands were able to deliver their audiences with thoughtful opinions and diverse insights, bolster brand authority and make more meaningful connections with their audiences. But perhaps the most exciting campaign result was that building credibility led to audience activation—or conversions in other words.

To put it simply, with the right strategy, insights and influencer infusion, credible content can help brands win over your audience at every stage of the buyer journey.

[bctt tweet=”With the right strategy, insights & influencer infusion, #crediblecontent can absolutely help brands win over your audience at every stage of the buyer journey. @CaitlinMBurgess” username=”toprank”]

Want to learn more creating more credible content? Check out our post on building credibility and authority with content marketing.

The post How to Succeed at B2B Content Marketing with More Credible Content appeared first on Online Marketing Blog – TopRank®.


Source: online marketing

Buying Vs. Leasing – How To Get a $270K Aston Martin DB11 for FREE!

Yesterday, I did a vlog on whether I should get a another car. In today’s video, I discuss whether you should buy a new car or lease a new car. I also show you to get a brand new $270K Aston Martin DB11 for free. No, it’s not with MOBE Motors. Watch the video to see how it’s done.

How To Live The Ultimate Dot Com Lifestyle

I have many internet products and services that makes me money while I’m sleeping. Continuity affiliate programs like Aweber, LeadPages, ClickFunnel, MOBE, and others ensure a steady flow of income no matter what I’m doing or where I am in the world. Of all the programs, MOBE has consistently been one of the highest earners. It’s the program I recommend for new and experienced Internet marketers.

The best way to start is by applying for the 21 Step System. This is a step by step system that I created with MOBE to help you make your first $1,250, $3,300, $5,500, and even $10,000 online. In addition to the steps, you’ll also be given a one-on-one coach who will help you get started on the right track. I can’t promise that you’ll make as much as me, but you will make money if you follow the steps and plug in with your coach.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!


Source: jhonchow