The Importance of Using Heatmaps in Blogging

As bloggers, we are trying to find creative ways to influence engagement on our website so we rely on tools to help us out. I read an article several months ago on heat maps and how they help in increasing user engagement. I’m a true believer that we should always invest our time and money into finding what works for our readers. Without high user engagement, it’s very hard to meet our bottom line, whatever the reason we started blogging. With higher traffic comes the opportunity for increased ROI, traffic, engagement, and influence. If you are new to the concept of heat maps, then let’s look at some benefits of using them in your business. Let’s get started…

What are Heat Maps?

These are representations of how visitors interact with your page. They will be shown in the form of different colors on your page, showing engagement. For example, the stronger color, orange, on a section of your page will show you where MOST of your visitors engage.

In the above image, you can see, in Google search, most of the interaction is on the right side where the search results actually appear.

How can they help you?

I’ll be going over some of the reasons heat maps are important for your blog. They can help you understand a lot about your audience and improve the overall user experience.

Web Design –

One of the main reasons heat maps are important is for web design and improvement. For example, knowing how my audience interacts with my website will allow me to make tweaks to those sections and others. First, where engagement is higher, I’d like to try and profit in those areas and I’ll be discussing this in more detail later. Secondly, where engagement is low, I’d like to try different things to increase it and understand how these improvements help my ROI.

Advertising –

If you have a huge traffic flow each month, then you can monetize by selling ad space on your blog. What’s even more amazing is with heat maps, you can find areas with high engagement, offering those sections for advertising space. The more ROI advertisers get from your blog, the more they’ll be willing to pay for banner space. Heat maps will help you understand and identify these high engagement sections so you can put together the right package for your sponsors.

Content Visibility –

The more visible your content, the higher chances of it being shared and producing conversions. If content marketing is your main strategy, then you want to focus on getting people to your content and this is only possible if you know where to put it on your site. For example, with heat maps, you’ll get a good breakdown of the sections your visitors are spending MOST of their time so it’s time to profit. Start placing content and links in those section because this increases the chances of them clicking-through.

Through content visibility, you are doing the following:

  • Increasing conversions
  • Social shares
  • Profits
  • External CTR
  • Internal CTR

Google –

We all know there are many factors that influence your rankings and you need to do what you can to tweak elements you have control over. For example, bounce rate has been known to affect rankings because a high % shows visitors don’t find your page engaging or doesn’t provide what they are looking for.

Through heat maps, you can reduce bounce rate by making other sections of your page engaging. If you see people are always on the left part of your page (as seen in illustration above), then add more engaging elements there to keep them browsing longer.

At the same time, you can try to improve other sections of your page to help with bounce rate.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!//my.leadpages.net/leadbox-781.js


Source: jhonchow

Dot Com Lifestyle Vlog – Party People In The House!

The Titanium Mastermind opened last night with a welcome dinner party that feature great food, music, dancing, drums, and fireworks. It was a lot of fun. If you have never been to a Titanium Mastermind, you need to get there! It’s a great way to experience what it’s like to live the Dot Com Lifestyle.

How To Live The Ultimate Dot Com Lifestyle

I have many internet products and services that makes me money while I’m sleeping. Continuity affiliate programs like Aweber, LeadPages, ClickFunnel, MOBE, and others ensure a steady flow of income no matter what I’m doing or where I am in the world. Of all the programs, MOBE has consistently been one of the highest earners. It’s the program I recommend for new and experienced Internet marketers.

The best way to start is by applying for the 21 Step System. This is a step by step system that I created with MOBE to help you make your first $1,250, $3,300, $5,500, and even $10,000 online. In addition to the steps, you’ll also be given a one-on-one coach who will help you get started on the right track. I can’t promise that you’ll make as much as me, but you will be given access to the same tools and methods I use to make money online.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!


Source: jhonchow

Are You the 47 Percent?

The appeal of the Dot Com Lifestyle is that of freedom. I’ve talked about this before, how time freedom and location freedom are the most valuable aspects of making money online. Another big part of it has to do with the sense of ownership that you get when you work for yourself, running your own business.

And with a little sweat on your brow, a healthy dose of stubborn dedication, and a dash of luck on your side, you may achieve a certain level of money freedom too. You don’t have to think twice about spending $3,000 on a couple of office chairs for you and your daughter. The money, in and of itself, becomes far less of a concern. But the only way that you can get to this point is if you have a firm grasp on the money in the first place.

Bad With a Dollar

The stats on this will vary base on who you ask, but the National Endowment for Financial Education estimates that about 70 percent of people who win the lottery (or receive some other large financial windfall) end up broke within a few years of getting the cash.

How does that make any sense?

Well, you have to realize a couple of things here. First, the demographic of people who buy lottery tickets, particularly those who buy them every week or buy them in large quantities, tend to be people who aren’t particularly wealthy. By and large, rich people don’t buy lottery tickets. And while some lottery ticket buyers are financially responsible, certainly, I imagine a sizable proportion are not. That’s why they’re making a fool’s investment as they might think it’s their only hope of striking it rich.

And then you have to realize that if someone is bad with a dollar, they’re going to be that much worse with a million dollars. Or one hundred million dollars. Many lottery winners don’t know what to do with themselves when they have that much cash, so they spend it frivolously. If they were able to rack up thousands of dollars in debt before, imagine how much overspending they’re going to do now.

Living Paycheck to Paycheck

Normally, when we think of people who are living paycheck to paycheck, we imagine people who are stretched beyond their means. Maybe they only work a part time job and they wish they had more hours. Maybe they work a job that doesn’t quite pay enough. Maybe they don’t know how to rein in their expenses.

So, it might surprise you that over three-quarters of full-time workers in the United States are living paycheck to paycheck. With numbers like that, it’s not just people in poverty who are struggling to make ends meet. It’s a lot of middle class families. And indeed, it’s a lot of people who are making more than six figures too.

Maybe they took on a mortgage that is too big. Maybe they took on a car payment that is too big. Maybe they put their kids through too many expensive activities or they take too many fancy vacations. That’s the thing. Looking rich is not the same as being rich. The guy with the big house and a sports car in the driveway could be drowning in mountains of debt. That’s not the Dot Com Lifestyle.

Making Money Is Good, But…

Here’s one last stat to consider, the one that served as the inspiration for the title of today’s blog post. Some 47 percent of Americans surveyed said that they would not be able to sustain an unexpected emergency expense of $400. They don’t have enough of a cushion there to absorb spending an extra $400 on something they didn’t expect.

That’s not very much money at all. This means that if they suddenly need to replace the hot water boiler in their home, if they need to get some new brakes for the car, they won’t be able to afford it without having to sell something or to take out a loan. That’s crazy.

And what this means if you make money online as a dot com entrepreneur, it means these people wouldn’t be able to replace their computer monitor if it suddenly went on the fritz. And if you can’t see what your computer is doing, you certainly can’t make money on the Internet.

It’s not enough simply to make more money online. That’s good, but it’s enough. You need to be smart about what you do after you’ve made that money. You need to know how to invest it, save it, set it aside or put it to good use. In short, you need to be smart with a dollar so when the time comes, fingers crossed, you’ll be smart with a million dollars.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!//my.leadpages.net/leadbox-781.js


Source: jhonchow

Digital Marketing News: New AdWords Tool, Global Digital Adspend Up, LinkedIn Video Filters

Google's new AdWords Keyword Planner Tool Released

Google AdWords Releases New Keyword Planner Tool
An updated and more feature-rich Google AdWords Keyword Planner tool has been released, including a newly-designed forecasts area showing a unified overview and the ability to add multiple keywords in bulk, all now available to anyone with access to the latest iteration of the AdWords experience. Search Engine Journal

Forecast: Digital Advertising Pulling Away From TV on Global Basis
New research from Zenith forecasts big gains for global digital ad revenue, increasing a lead built last year and pointing towards a 44.6 percent share of total ad revenue by 2020. With the U.S. and China leading the 2017 through 2020 adspend growth forecast, mobile will be the biggest contributing medium. Marketing Land

Users Worry About Facebook Data: Plan To Use Less, Stop Altogether
Facebook users have said they’ll cut their time on the site or, in some cases, leave entirely, according to new survey data from Raymond James. 44 percent of respondents were “very concerned” about Facebook’s use of their data, while 40 percent said that they were “somewhat concerned,” with 8 percent planning to stop signing in completely. MediaPost

EU Antitrust Chief Keeps Open Threat to Break Up Google: Report
As it drafts transparency regulations for technology firms, the European Union hasn’t ruled out splitting Google into smaller companies, and holds “grave suspicions” about the firm’s dominance. Reuters

Google Starts Rolling Out Mobile-First Search Index
Google’s long-anticipated migration to mobile-first indexing has begun, with the Internet giant on Monday announcing a roll-out in notifications to an increasing number of websites. MediaPost

LinkedIn Just Launched Some Snapchat-Like Features for Video Creators
New text styles, video filters, and other Snapchat-like options have recently debuted on LinkedIn, which said that video is being shared at rates 20 times that of other content types. AdWeek

Facebook Will No Longer Show Audience Reach Wstimates for Custom Audiences After Vulnerability Detected
Marketers using Facebook’s custom audience targeting will no longer see campaign reach estimates, after researchers discovered a possible privacy exploit and the social media firm suspended the popular metric. Marketing Land

Instagram Now Lets You Link to Hashtags and Other Profiles in Your Bio
Linkable biography hashtags and the ability to link to other profiles are two features that have recently been added to Instagram, as the company moves towards a more interactive online bio. The Next Web

Snapchat Bulks Up Location-Based Ad Targeting & Launches In-Store Analytics Tool
New location-based ad targeting features have been rolled out to marketers by Snapchat, including three tools aimed at pinpointing geographic points. Marketing Land

B2B Marketers Need to Get Ready for GDPR
With the EU’s General Data Protection Regulations (GDPR) May 25 compliance deadline looming, as few as 15 percent of B2B marketers may be fully in-step with the upcoming requirements. Chief Marketer

Google News Initiative Kicks Off With Subscribe With Google, Other Efforts
Details about a new “Subscribe With Google” framework for publishers were announced by Google in New York City Tuesday, along with a Google Analytics-based publisher dashboard. Marketing Land

ON THE LIGHTER SIDE:

Marketoonist Personal Data Comic

Take a humorous look at personal data and terms of service – Marketoonist

BREAKING: Aging Punk Marks Himself Safe on Facebook Following 7 Second Break Up – The Hard Times

Mark Zuckerberg Prepares For Congressional Testimony By Poring Over Lawmakers’ Personal Data – The Onion

The Glory That Was Yahoo – Fast Company

You Are What You ‘Like’ – Psychology Today

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • TopRank Marketing Blog – Top 75 Content Marketing Blogs & Websites For Content Marketers — FeedSpot
  • Lee Odden – 20 Inspiring Digital Marketing Experts That You Need to Know — Digital Doughnut

Be sure to check in next week, when we’ll be sharing all new marketing news stories, or you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.


Email Newsletter
Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2018. |
Digital Marketing News: New AdWords Tool, Global Digital Adspend Up, LinkedIn Video Filters | http://www.toprankblog.com

The post Digital Marketing News: New AdWords Tool, Global Digital Adspend Up, LinkedIn Video Filters appeared first on Online Marketing Blog – TopRank®.


Source: online marketing

How I Made $20,000 for a 2 Hour Speech

On this episode of the Dot Com Lifestyle vlog, I show you how I was able to make $20,000 for two hour speech. Also, a Titanium Mastermind attendee asked for the top reasons I promote MOBE. There’s more stuff too. Just watch the video and see how I live the dot Com Lifestyle.

How To Live The Ultimate Dot Com Lifestyle

I have many internet products and services that makes me money while I’m sleeping. Continuity affiliate programs like Aweber, LeadPages, ClickFunnel, MOBE, and others ensure a steady flow of income no matter what I’m doing or where I am in the world. Of all the programs, MOBE has consistently been one of the highest earners. It’s the program I recommend for new and experienced Internet marketers.

The best way to start is by applying for the 21 Step System. This is a step by step system that I created with MOBE to help you make your first $1,250, $3,300, $5,500, and even $10,000 online. In addition to the steps, you’ll also be given a one-on-one coach who will help you get started on the right track. I can’t promise that you’ll make as much as me, but you will be given access to the same tools and methods I use to make money online.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!


Source: jhonchow