The Winners of the #ASE18 Networking Plus Passes

Here are the ten winners of the Affiliate Summit East 2018 Networking Plus Passes. These passes are worth $349 each and entitles the winners admission to Affiliate Meet Market, Exhibit Hall, Keynotes, Sunday educational sessions, access to all recorded session videos, PowerPoint presentations and six sessions of your choice. You can also upgrade to a VIP Pass by paying the difference in price.

It was really hard deciding who to award the passes to because there were so many great entries. However, after a full day of deliberation, I’m please to congratulate the following winners:

ASE New York

  • Kyia Mobley
  • Jahzel Morel
  • Issy Tavares
  • John Garcia
  • Michael Irwin
  • Cristina Neculcea
  • Louis Skip Gonzalez
  • Ann Kesselman
  • Joshua Rickard
  • Barbara Browning

Congrats to all the winners. I have sent each one of you an email with your Affiliate Summit East 2018 Networking Plus Pass. I’ll see you guys in the Big Apple. Get ready to party like a rock star because you’ll be rolling with John Chow!

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!


Source: jhonchow

Faster, Fresher, Better: Announcing Link Explorer, Moz’s New Link Building Tool

Posted by SarahBird

More link data. Fresher link data. Faster link data.

Today, I’m delighted to share that after eons of hard work, blood, sweat, tears, and love, Moz is taking a major step forward on our commitment to provide the best SEO tools money can buy.

We’ve rebuilt our link technology from the ground up and the data is now broadly available throughout Moz tools. It’s bigger, fresher, and much, much faster than our legacy link tech. And we’re just getting started! The best way to quickly understand the potential power of our revolutionary new link tech is to play with the beta of our Link Explorer.

Introducing Link Explorer, the newest addition to the Moz toolset!

We’ve heard your frustrations with Open Site Explorer and we know that you want more from Moz and your link building tools. OSE has done more than put in its time. Groundbreaking when it launched in 2008, it’s worked long and hard to bring link data to the masses. It deserves the honor of a graceful retirement.

OSE represents our past; the new Link Explorer is our fast, innovative, ambitious future.

Here are some of my favorite things about the Link Explorer beta:

  • It’s 20x larger and 30x fresher than OSE (RIP)
  • Despite its huge index size, the app is lightning fast! I can’t stand waiting so this might be my number-one fav improvement.
  • We’re introducing Link Tracking Lists to make managing your link building efforts a breeze. Sometimes the simple things make the biggest difference, like when they started making vans with doors on each side. You’ll never go back.
  • Link Explorer includes historic data, a painful gap in OSE. Studying your gained/lost linking domains is fast and easy.
  • The new UX surfaces competitive insights much more quickly
  • Increases the size and freshness of the index improved the quality of Domain Authority and Spam Score. Voilà.

All this, and we’re only in beta.

Dive into your link data now!

Here’s a deeper dive into my favorites:

#1: The sheer size, quality, and speed of it all

We’re committed to data quality. Here are some ways that shows up in the Moz tools:

  • When we collect rankings, we evaluate the natural first page of rankings to ensure that the placement and content of featured snippets and other SERP features are correctly situated (as can happen when ranking are collected in 50- or 100-page batches). This is more expensive, but we think the tradeoff is worth it.
  • We were the first to build a hybrid search volume model using clickstream data. We still believe our model is the most accurate.
  • Our SERP corpus, which powers Keywords by Site, is completely refreshed every two weeks. We actively update up to 15 million of the keywords each month to remove keywords that are no longer being searched and replace them with trending keywords and terms. This helps keep our keyword data set fresh and relevant.

The new Link Explorer index extends this commitment to data quality. OSE wasn’t cutting it and we’re thrilled to unleash this new tech.

Link Explorer is over 20x larger and 30x fresher than our legacy link index. Bonus points: the underlying technology is very cost-efficient, making it much less expensive for us to scale over time. This frees up resources to focus on feature delivery. BOOM!

One of my top pet peeves is waiting. I feel physical pain while waiting in lines and for apps to load. I can’t stand growing old waiting for a page to load (amirite?).

The new Link Explorer app is delightfully, impossibly fast. It’s like magic. That’s how link research should be. Magical.

#2: Historical data showing discovered and lost linking domains

If you’re a visual person, this report gives you an immediate idea of how your link building efforts are going. A spike you weren’t expecting could be a sign of spam network monkey business. Deep-dive effortlessly on the links you lost and gained so you can spend your valuable time doing thoughtful, human outreach.

#3: Link Tracking Lists

Folks, this is a big one. Throw out (at least one of… ha. ha.) those unwieldy spreadsheets and get on board with Link Tracking Lists, because these are the future. Have you been chasing a link from a particular site? Wondering if your outreach emails have borne fruit yet? Want to know if you’ve successfully placed a link, and how you’re linking? Link Tracking Lists cut out a huge time-suck when it comes to checking back on which of your target sites have actually linked back to you.

Why announce the beta today?

We’re sharing this now for a few reasons:

  • The new Link Explorer data and app have been available in beta to a limited audience. Even with a quiet, narrow release, the SEO community has been talking about it and asking good questions about our plans. Now that the Link Explorer beta is in broad release throughout all of Moz products and the broader Moz audience can play with it, we’re expecting even more curiosity and excitement.
  • If you’re relying on our legacy link technology, this is further notice to shift your applications and reporting to the new-and-improved tech. OSE will be retired soon! We’re making it easier for API customers to get the new data by providing a translation layer for the legacy API.
  • We want and need your feedback. We are committed to building the very best link building tool on the planet. You can expect us to invest heavily here. We need your help to guide our efforts and help us make the most impactful tradeoffs. This is your invitation to shape our roadmap.

Today’s release of our new Link Explorer technology is a revolution in Moz tools, not an evolution. We’ve made a major leap forward in our link index technology that delivers a ton of immediate value to Moz customers and the broader Moz Community.

Even though there are impactful improvements around the corner, this ambitious beta stands on its own two feet. OSE wasn’t cutting it and we’re proud of this new, fledgling tech.

What’s on the horizon for Link Explorer?

We’ve got even more features coming in the weeks and months ahead. Please let us know if we’re on the right track.

  • Link Building Assistant: a way to quickly identify new link acquisition opportunities
  • A more accurate and useful Link Intersect feature
  • Link Alerts to notify you when you get a link from a URL you were tracking in a list
  • Changes to how we count redirects: Currently we don’t count links to a redirect as links to the target of the redirect (that’s a lot of redirects), but we have this planned for the future.
  • Significantly scaling up our crawling to further improve freshness and size

Go forth, and explore:

Try the new Link Explorer!

Tomorrow Russ Jones will be sharing a post that discusses the importance of quality metrics when it comes to a link index, and don’t miss our pinned Q&A post answering questions about Domain Authority and Page Authority changes or our FAQ in the Help Hub.

We’ll be releasing early and often. Watch this space, and don’t hold back your feedback. Help us shape the future of Links at Moz. We’re listening!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!


Source: mods2

Camera Shy: 7 Tips for First-Time Video Marketers

Video Marketing Tips for First-Timers

Video Marketing Tips for First-Timers

Video isn’t for the faint of heart. You need to feel confident enough to put yourself, and your brand, out there. But it’s a medium that a lot of marketers are exploring as it holds a lot of potential.

In fact, Cisco’s Visual Networking Index predicts that 82% of all internet traffic will be video by 2021. Video is a main source of content consumption, including everything from the news to YouTube tutorials. And as marketers looking to demonstrate thought leadership and credibility, video presents a unique opportunity to get in front of and educate your target audience. However, 64% of marketers agree that video is the hardest type of content to produce, turning many people away from embracing video.  

Never one to shy away from a challenge, we’ve been diving in head-first here at TopRank Marketing. We’ve been doing video for a while through our Digital Marketing News casts, but we recently started expanding to include a video series (Crush-It!) that inspires the next generation of curious, courageous, and clever digital marketers. Each video features one of our internal experts, which brought both seasoned and green video personalities to the stage.

If you’re thinking that you want to enter the world of video marketing, check out our team’s video marketing tips from their own experiences in front of the camera, as well as behind the scenes.

Our Video Marketing Experts

Tiffani Allen TopRank MarketingTiffani Allen

Senior Account Manager

One of the anchors for our Digital Marketing News YouTube series, Tiffani is a veteran in front of the camera. Having starred in over 100 videos, as well as directed videos for a few of our clients, Tiffani knows how to organize and shoot effective videos.

Follow Tiffani on Twitter and LinkedIn.

Josh NiteJoshua Nite

Senior Content Marketing Manager

As Tiffani’s Digital Marketing News co-anchor, Josh also has plenty of advice for marketers going in front of or behind the camera. With over 100 videos under his belt as well, Josh is no stranger to video marketing.

Follow Josh on Twitter and LinkedIn.

Nick Nelson

Content Strategist

Recently appearing in one of our latest Crush-It! episodes, Nick has useful tips for first-timers. Having covered video marketing strategies and tips in the past for our own blog content, Nick’s also picked up some advice from leading brands and video experts.

Follow Nick on Twitter or LinkedIn.

Steve SlaterSteve Slater

Senior SEO and Digital Advertising Manager

Video isn’t widely known for being SEO-friendly. But as a dedicated SEO expert, Steve provides great insight into how you can still take advantage of video for search marketing. Steve has also appeared in our Crush-It series, becoming a breakout star with some helpful tips.

Follow Steve on Twitter and Linkedin.

7 Video Marketing Tips for First-Timers

#1 – Get ready for your close-up.

Video is all about “looks,” but looks don’t just boil down to your hair or makeup. It’s more so about making sure that your talented cast comes prepared and well-versed on the subject they’re going to be talking about. This will allow them to appear more comfortable, relaxed, and confident on camera. Afterall, everyone appearing in the video will be an extension of your brand. To help you get ready for your close up and put your best self forward, here are some tips from our team on your appearance and demeanor.

“If you appear nervous or lacking in confidence, it’ll probably be visible to viewers. This is no easy task, especially for the camera-shy, but be mindful of the vibe you’re giving off. Try as hard as you can to relax and have fun. It’ll show.”Nick Nelson

“Relax! It can be uncomfortable to be on camera, but the more you do it, the easier it gets. Think of it as a conversation with your audience versus a video – it takes some of the pressure off. Also, avoid super busy patterns or lines when you’re picking out what to wear. It can make some really crazy things happen visually.”Tiffani Allen

In addition to keeping your appearance in check, you also can’t stop once you start. This lesson can be applied to plenty of things you’ll try throughout your marketing career. But if you want to experience success with your videos, it will take a lot grit, determination, and outside-the-box thinking. Even if you aren’t getting the views or subscriptions you want, you have to keep at it, optimizing your approach along the way.

“You have to commit. The first video probably won’t be great. It might not even be good. Keep going and it will get better.”Steve Slater

We’ve been iterating on our approach to video since 2016, starting with the basics, learning as we go, and striving to make each take better than the next.

Here’s an early example from us from a couple years back.

And here’s a video from last week. We’ve been working on finding the perfect lighting scenario, experimenting with different cuts, angles, and interstitials, and other refinements.

#2 – You don’t need a blockbuster budget.

Video is an expensive endeavor. Or, it can be. Between lighting, audio, video, and editing equipment, it can quickly become a costly investment. But just because you have all of the bells and whistles, doesn’t mean your video will be a success. Instead, focus on the content of your videos to ensure that your video will be watched and appreciated.

“You don’t have to have a huge budget. You can work with what you have to create a great video, you just have to get creative.”Tiffani Allen

Our own videos don’t have a huge budget. For example, we shot the below video in one of our offices and used the creative theme of meditation to engage our audience. It was an out-of-the-box idea, but it currently holds the title for longest watch time.

Read: How to Get Started with Video Content Marketing (Without a Blockbuster Budget)

#3 – Practice your narrative, not your lines.

When it comes to film, there’s usually a script that’s followed. When it comes to your video marketing, you’ll also want a script that helps you stay on track and express all of your talking points. However, while it’s tempting to document everything you want to say, word for word, avoid that urge as best as you can. Having a script is helpful, but it can also cause your video to feel less organic or authentic. Check out our team’s tips below for practicing ahead of filming.

“I would recommend carefully planning out your talking points ahead of time and rehearsing them so they don’t escape your mind on the spot. You don’t need to memorize a script — in fact, you might not want to, as you’ll likely come off as robotic and not very conversational — but memorize the things you’d generally like to say. This will help prevent the “ums” and “uhs” that can become stressful when the camera is rolling.”Nick Nelson

“I would recommend going over your talking points to have a good understanding of what you want to say, but NOT scripting it out verbatim. You want to keep it sounding natural and human.”Joshua Nite

“Practice your narrative, not your lines. If you try to remember what you’re going to say verbatim, you’ll likely need to do multiple takes and it may come off as rehearsed or inauthentic. Know what message you’re trying to deliver and you’ll have much more fun!”Tiffani Allen

#4 – Nail down your intention.

If you’re writing a blog post, putting together an eBook, or drafting an email, there’s typically a call to action (CTA) with a link. When it comes to video, however, that type of call to action becomes harder to include. While links are important and can be included as bumpers or within the video description, we would challenge you to think more critically about the action you want to inspire from your audience.

Video offers a vastly different experience for your audience than physical text. This means your CTA can offer a different experience as well. Do you want viewers to subscribe? Like the video? Share it? Comment? All of those CTAs now become options. You need to decide what you want your audience to do before you think about a measurable CTA.

“This comes down to being creative. What are you really trying to accomplish? Know that first, then figure out what tools you have at your disposal to get there. Can’t embed CTAs in your YouTube videos? Use bumpers with short links and add them to the description.”Tiffani Allen

For our own Crush-It videos, we added clickable CTAs at the end of our videos to subscribe to our channel or watch another episode.

Crush-It Video Calls to Action

#5 – Put someone in the director’s chair.

If you have a low-budget for your video marketing projects, odds are you don’t have a director or cameraman to back you up. While we don’t expect you to go out and hire someone to fill that void, simply enlisting a coworker or friend to press record has immense value. Even if they don’t have video experience, if they can help you start and stop your video clips, you can save hours in the editing chair.

“I think my biggest piece of advice is to have someone behind the camera. It really helps if it’s someone who knows what they’re doing (like our own video mastermind, Adam Dunn), but even just having someone to push the button and stand there made a drastic difference in how quick and easy it was to record.”Joshua Nite

via GIPHY

#6 – Video transcriptions aren’t just for closed captioning.

Video has a reputation for not being SEO-friendly. Because video by nature has minimal crawlable text, the SEO value is perceived to be low. However, there’s a workaround we’ve discovered that can more than make up for a video’s lack of text. What’s that secret? Transcriptions that allow for supportive, repurposed blog content and increased search visibility.

“Transcribe those videos when you embed them on your website. Don’t miss out on giving Google all that great content to index.”Steve Slater

“If your video focuses on keywords and topics that are important to your audience, it might be worth creating a written transcript and having it accompany the embedded video in a blog post. This will enable you to gain SEO traction and draw more inbound traffic for the vid. Include optimized headers and everything for maximum impact. Moz sets a good example of this with their Whiteboard Friday sessions.”Nick Nelson

Moz Whiteboard Friday Video Transcription

#7 – Be your biggest critic.

If you’re anything like me, you do not like the sound of your own voice or watching yourself on screen. But if you want to improve your videos, it’s something that you have to do to measure your own performance. Skipping out on watching yourself can lead to you repeating past mistakes.

“To quote the great LIttle Walter, ‘you better watch yourself.’ I know it isn’t fun but watch your own videos. See how you look and act on camera.” Steve Slater

via GIPHY

Lights. Camera. Action.

Video marketing is a large undertaking for any brand as it involves looping in your brand’s internal thought leaders, investing in new equipment, and putting your brand into uncharted territory. But if you let the fear of budget, failure, or judgement hold you back, you’ll never reach the results you’re looking for.

For your best chance at creating video that’s award-worthy, it’s important that you stay organized, authentic, and determined. And we speak from experience when we say that it can be challenging at times, but the payoff is video content that educates and inspires — a common goal for many marketers.

Not sure what your first video should cover or aim to do? Struggling to come up with a starting point? Check out our other video marketing resources for inspiration and guidance:

The post Camera Shy: 7 Tips for First-Time Video Marketers appeared first on Online Marketing Blog – TopRank®.


Source: online marketing

245: Why Shiny Object Syndrome Is Sometimes a Good Thing

Why Shiny Object Syndrome Can Be Good for Your Blog and Business

Do you suffer from Shiny Object Syndrome? Are you easily distracted by something new – a tool, medium, tactic, or income stream?

Whatever it is, it captivates and distracts you in the moment. And it can easily take over your day, week, or even month.

Shiny Object Syndrome has the power to take you away from your core business, which can be destructive.

But it can be a good thing, too.

JR Caparas asked me how to avoid Shiny Object Syndrome in blogging. My answer? Don’t avoid it. Just make sure you put boundaries around it.



Sometimes shiny objects can give you energy, spark new ideas, and help you discover new ways to engage your audience.



So rather than avoiding shiny objects, make time for them. But don’t let them hijack your business, your time and your life.

You need to spend most of your time focusing on what’s most important, what keeps your blog growing, what’s already working, and what’s proven to work.

But put some time aside to play, experiment, learn, and be curious. And look for what makes sparks fly and gives you energy when you play with that shiny object.

Put shiny objects in their place.

Quote of the Week: “Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.” – Howard Washington Thurman, author, philosopher, theologian, educator, and civil rights leader.

Links and Resources for Why Shiny Object Syndrome is Sometimes a Good Thing

Further Listening

Examples of Why Shiny Object Syndrome is Sometimes a Good Thing

Courses

Join our Facebook group



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Hey there and welcome to episode 245 of the ProBlogger Podcast. My name is Darren Rowse and I’m the blogger behind problogger.com, a blog, podcast event, job board, series of ebooks, and courses all designed to help you to start an amazing blog, to grow that blog, to monetize that blog and hopefully have a good time while you’re doing it. You can learn more about ProBlogger at problogger.com.

Now, today’s podcast is all about something that I know many of us struggle with in this space, it is shiny object syndrome, that time when you’re working away and suddenly you find yourself doing something completely different to what you had set down to do. You’re being distracted by something; it could be a game on your phone, but it also could be something that is good, a new tool, a medium, a new tactic, a new income string.

Whatever it is, it captivates you in that moment, it looms large, it can distract you right where you’re sitting not only for that moment, but it can end up distracting you if you’re anything like me, for a day, for a week, for a month, or for the rest of the year. It has the power to take you away from your core business and to be really distracted, but, and this is what I want to talk about today, I think it can actually be a good thing too. There’s some positives when it comes to shiny object syndrome. I want to explore that a little bit in today’s show. It will be a short one, but I want to put to you that shiny object syndrome is actually something you can—maybe you should plan for, maybe you should actually build into your week.

Hang with me though, before I get into that, I want to just let you know that this episode is brought to you by this year’s Success Incubator event which I’m running with some good friends this coming September on the 24th and 25th in Orlando, Florida. If you are in the U.S. or you feel like a troop out to the U.S., you could actually tackle this onto another conference that’s happening in the days after theme con, this year, we are doing it again.

This is the second time we’ve done Success Incubator. It is a mastermind style event, you get about half the time teaching, and half the time interacting with other people in an intentional way, talking about your business, your blog, and helping each other to improve what you want to build. If that sounds interesting to you, I highly recommend that you grab a ticket sooner than later because we are limiting the numbers this year quite a bit. problogger.com/success will take you there and give you all the details of that event.

The last thing I want to say is that I’m going to do something a little bit new at the end of today’s podcast. I want to share with you a quote of the week and I was just thinking maybe I’ll do this for a few weeks and see what you think about it. I love quotes, I spend a lot of my time being distracted by quotes which is a little bit ironic because that’s what I’m talking about today. I do want to share a quote with you today that I think relates to blogging—not all of the quotes that I share will relate to blogging but hopefully it’s just a moment in this podcast that will give you a little bit of encouragement as you go about your business. So stay tuned to the end and I will share that quote with you. Lastly, problogger.com/podcast/245 is where you’ll find today’s show notes and a full transcript of the show. Let’s get into it.

Okay, today’s topic was suggested by one of our Facebook group members, JR Caparas I think it is, thank you for your question. “How do you focus and avoid shiny object syndrome in blogging?” JR asks, and then it goes on to talking about the topics, niches, blogging, books, courses, blogging tasks, possible sources of income as examples of those shiny objects. Here’s what I want to say to you, JR, I actually think that shiny object syndrome can be a good thing, and I would encourage you not to avoid it but to put it in its place.

Those of you who have been listening for a while know that I’m a big believer in putting boundaries around what we do, all of the things that we do, to actually put things in their place. Here’s the argument that I want to make for shiny object syndrome, is that sometimes, the shiny objects can actually give us energy, they can spark new ideas, they can help us discover new ways of engaging with our audience and they can actually help us to find white space in our minds and are able to rest a little bit.

The distractions can actually be good things in a variety of ways for us personally, but also for our business and for our blogs. I’ve discovered this many times over the years, that it is sometimes in the distractions that I get my next good idea. Sometimes, it is listening to a podcast that has got nothing to do with blogging that I actually get the best idea for blogging. Sometimes, it is in playing with a new social network that’s just emerging, a shiny object that really isn’t benefiting my blog in the present. Sometimes, I get ideas from that, sometimes I discover something that I can then translate into my business.

What I want to encourage you to do is to think about not avoiding it, not eliminating it, but to actually make time for it and put boundaries around that. The key is not to allow your business, your time, your life to be hijacked by the shiny object.

The problem I see—and I’m sure this is what JR is alluding to—is that many times we get completely sidetracked by the shiny objects, by the new medium, by that new tool, by that new platform, all the topics, all the techniques, all the gears, all the conferences, all the books, all the courses, all the income strength. Sometimes these things actually completely sidetrack us and stop our core business and activities that we need to do to build our blog.

What I want to encourage you to do is to think about your time and your schedule and actually schedule your week out as much as possible. This is something I’ve talked about, I think it was back in episode 40, for the first time and then more recently in episode 163. In both of those episodes, I showed you my weekly template.

This is something I designed for my week. I actually got a calendar—a Google calendar—and I blocked out time for different activities. A lot of those activities were to do with my core business. A lot of them went to creating new content, brainstorming ideas, connecting with my team, doing administrative tasks like replying to emails, moderating comments, interacting in my Facebook group, these are the things that I know are so important. If you’re going to look at my template, you’ll see that probably 95% of my time, maybe 90% of my time, is on these core things that I know I need to do to build my business. That’s particularly between 9:00 and 5:00. But you will also sit down Monday afternoons if you’re going to look at episodes 163. You’ll see on Monday afternoons, I have time for play and that is a time where I have scheduled shiny objects.

That is a time I do not plan what I’m going to do, I simply sit down on a Monday afternoon and I say, what do I want to do now? What have I been putting off this week to play with? What am I curious about? What new tool? Sometimes it’s a tool, sometimes it’s a book that I’ve had sitting next to my bed, sometimes I go and curl up in my bed and have a read. Sometimes it’s an episode on Netflix that I’ve been thinking about, sometimes it’s a podcast, sometimes it’s exercise, sometimes it’s playing with my kids, sometimes it’s a new app on my phone or a game that I want to play with. These shiny objects, I actually acknowledge them and I set aside time to do them and to pay attention to them.

Sometimes, it’s a very productive time and sometimes it’s a completely unproductive time but I’ve put shiny objects in their place. What I’ve discovered is that I actually begin to look forward to Monday afternoons, it’s a time that I relax, it’s a time that I enjoy, a time that I see almost as a reward for the hard work of the rest of my schedule. Put aside best of time for shiny objects.

Now, you might choose to do that on a Monday afternoon, once a week, or you may choose to do that every afternoon at 3:30 just before your kids get home from school or after you’ve written a blog post, you may give yourself a boost of 15 minutes and you may want to schedule it in that way. Put aside time for it, and what you might find is that it will give you energy, it will spark new ideas, it will help you to discover new techniques in what you’re going to do. Some of it will actually then become not just a shiny object but it can actually become the thing that you do, your next big thing in some way. This is again something that I’ve talked about before that your next big thing sometimes will start as a little spark of an idea or something that you experiment with.

I can think about many times where this has happened for me. This podcast really started as a shiny object for me. This podcast was something that I had felt that I wanted to do, something that was making me curious, it was something that I’ve been wondering about for many years and I decided to do. But, I decided to do it with boundaries around it.

I actually started this podcast for a month. I said to myself I’m going to do a month of content. I’m going to do this first series of this podcast. A part of me there was really limiting myself to just that one month because I didn’t want to become distracted for all time by it, I wanted to see whether ego meet energies and whether it was something that I enjoyed, but I also wanted to watch to see what happened as I follow that spark of curiosity.

What I found is that the podcast did give me energy. It was actually something that I enjoyed incredibly but I also realized that in doing it, experimenting with it, was that other people were getting energy with it too.

This is the second thing that I encourage you to do as you think about these times where you allow yourself to be distracted, where you allow yourself to be following your curiosities is to pay attention to whether those things give you energy but also as you experiment particularly with the things and to do with your blog, watch to see what happens as a result of those things.

If the podcast had given me incredible amounts of energy but no one ever listened to it, I would probably have to ask some tough questions about that. Is this something that is going to bring life to my business in the long-term if no one is listening to it? You want to be finding things that allow you to feel like you’ve come alive, but also things that give other people energy as well. That’s my advice for you, JR, yes, you want to limit your shiny object syndrome but actually find a place for it. Find a place for that because you may just find that in those moments where you follow those curiosities, that new things will emerge from those.

I would love to hear your reflections on this podcast and I would particularly love to hear those moments where you have found the shiny object that has distracted you in a good way that has led to something powerful. After they hear people talking about productivity, eliminate distractions. I would love to hear some examples of people who have been distracted by something but have actually found some goodness in those distractions as well. You can let us know what those things are either on the comments of the show notes today at problogger.com/podcast/245, or head on over to our Facebook group, just search for ProBlogger Community on Facebook.

Now onto my quote of the day, and it just so happens I didn’t actually plan it this way but as I’m thinking about the quote that I have selected for today, it actually connects with the topic of today, it was meant to be, I might say. The quote is from a man called Howard Washington Thurman who is an author, philosopher, theologian, educator, civil rights leader—I just read that off Wikipedia. I don’t really know a lot about him, but I love this quote, it’s one that has resonated with me for years now and it came back to my attention today as I was listening to a podcast.

This is what he wrote or spoke, “Don’t ask what the world needs, ask what makes you come alive and go do it because what the world needs is people who have come alive.” I think this does resonate with today’s show. You do sometimes need to be mindful of the things that make you come alive. Sometimes those things start as shiny objects, things that might even be distracting you and if you don’t allow yourself to follow those curiosities, you might not actually discover what it is that is alive within you.

Let me just read that again, “Don’t ask what the world needs, ask what makes you come alive and go do it because what the world needs is people who have come alive.” I guess the last thing I’ll say about this is that it does particularly right to those of you who at the beginning of your journey of blogging have maybe been wondering what should I blog about?

Choosing a niche, I do think it’s important to pay attention to what brings you alive, what gives you energy because you are going to be at this for a long time and you might as well enjoy what you’re doing, you might as well feel alive by what you are doing, but the value of it is that if you come alive with your topic, your readers, the listeners of your podcast, the viewers of your video are going to feel that you are alive with your topic and that’s going to resonate with him on a deeper level, and it’s going to make them feel more alive as well.

What the world needs is people who are alive, and particularly in the times that we live in today, we do live in a time where it’s very easy to feel like it’s a dark time but what the world actually needs is people who will brush on a little light and they do that by being excited or passionate about what they’re on about.

Thanks for listening. I would love to hear any quotes that you’ve got that bring you a bit of life again. Feel free to share them in today’s show notes or over in our Facebook group as well. I might just feature a couple of yours in the future as well.

Thanks for listening, I hope that you have a great week of being a little bit distracted at times, but also paying attention to 90% of that time to your core tasks as well. Don’t go too far with the shiny objects. Thanks for listening, chat with you next week.

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