The Ingredients of High Converting Landing Pages

This is a great question often asked by the best bloggers within the industry. For those of you new to the world of blogging, “LP” stands for landing pages, which are often used to get visitors to opt in to a newsletter or subscription list. By having people opt-in, you are increasing the chances of sending follow-ups and building a more personal relationship with the visitor. This helps streamline your bottom line of creating conversions and profits more quickly. However, creating the right type of landing pages does take time and effort, which is why it is important you read case studies to find out what has worked in the past.

Over the years, I’ve had a lot of experience with landing pages and have tested what works compared to what doesn’t. Anyway, let’s look at a few key ingredients of a successful landing page so you can implement these into your blog going forward.

Meets the Expectations

What do I mean by this? The answer is very simple…

The visitor has arrived on your blog because they expect to find value and a solution to a common problem. It’s important that you meet all expectations when creating your landing page because this will increase the chances of getting a person to opt-in. For example, if I write content on “weight loss” and my audiences expects to find diet plans then I won’t be able to convert them with a landing page based on “automotive tips”…right? So, here is the first ingredient…

You have to make sure your landing page meets all requirements and expectations because this will help with conversions. Here are a few things to keep in mind:

  • Remember your purpose
  • Keep in mind the keywords bringing people to your LP
  • Always try to meet expectations

To capture the visitor’s attention quickly, you should focus on creative headlines focused on the topic and reason they have come to your landing page.

Trust and Value

Landing page conversions are increased when you provide trust and value to your readers. There are a few ways you can achieve this and I’d like to discuss the two most valuable:

First, trust and value is achieved when you are sending loyal readers to your LP and these people are already familiar with your brand. This means they trust your content and are more likely to opt-in to your form. You’ll have different offers throughout your blog so sending a quick follow-up or popup to existing visitors is a great way to produce conversions. Secondly, testimonials and reviews have worked well for huge brands and they continue to utilize this strategy going forward. For example, if you are selling a product, then think about how easy it is to convert visitors when they know others have had a great experience on your blog. Consider how easy it is to convert visitors when they see others have found your products and services useful.

Converting is Easy

An optimal way to increase conversions is by ONLY asking for the information you need when they arrive on your page. For example, if you are offering a FREE eBook, there is NO reason to ask for phone number and address. This just complicates the opt-in process and forces people to move away. I like to keep my forms simple and don’t even ask for a name on my forms. However, the form you choose should, and will, depend on your niche and what type of subscriber the visitors are becoming. If they are signing up for a FREE trial, then you might need to ask for more information than the normal opt-in form does.

Here are a few more tips you should consider going forward:

  • Keep your focus in mind when designing your landing page
  • Only ask for minimum name and email (depends on type of opt-in obviously).
  • Don’t be shy to split test different types of forms.
  • Never forget to provide trust and value
  • Keep statistics and optimize along the way

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Source: jhonchow

Oracle's Nice Numbers

Significant Q4 wins and earnings numbers reflect the strength of Oracle’s resurgence as a cloud company. At its earnings call earlier this week, CEO Mark Hurd mentioned some big names — including Johnson & Johnson, the Cleveland Clinic, Baylor University and AT&T — that made significant commitments to Oracle in the quarter. “Last year, I forecast double-digit non-GAAP earnings per share growth for FY18,” said CEO Safra Catz, “and we delivered 14 percent growth this year, largely driven by strong growth in our cloud businesses.”

To Drive Change, Let Your Customers Be the Messengers

Before I was a parent, I was a youth leader. As individuals, teens had unique personalities, skills and stories, but one thing that was universal was the effect that parental communication had on them. Whether it was a criticism, a suggestion, or merely a bit of helpful information, the teens tended to look down on it, or even become hostile toward the messenger. As a youth leader, I found that I could provide the same criticism, suggestion or information and it would be received with consideration, respect or enthusiasm. The difference was that the teens saw me as an adult peer rather than a parent.

How to Write Blog Posts People Will Actually Read

Don’t choke on your milk here, but today alone people published 2 million blog posts. That’s right. If you’re thinking of starting a blog, you have to compete with 2 million other people every day. This is why you absolutely can’t just write a personal blog and hope someone will read it. Sure, someone might read it (likely your mother), but you’ll never drive traffic and you’re certainly not going to make any money. What you need is a solid grasp of what people want and how to get them to care about what you know or have. Below you’ll
Source: showmoney

How I Got Back On Google After Being Slapped

Yesterday, I told you the story of how Google nuked me from their search engine and how I was able to survive it. In this blog post I want to share with you how I got back into Google’s good graces and the lessons learned from it.

Since the challenge of building a blog without Google was pretty much done and proven, the new challenge was trying to get back into Google. Would Google even talk to me after I’ve made them look bad for three years?

The normal way for getting a banned/slapped site back into Google is to correct whatever got you banned in the first place and then send a reconsideration request using Google Webmaster Tools.

There is no assurance or guarantee that Google will reconsider you and let you back in. You just basically have to hope and pray.

This was something I didn’t want to do.

Instead, I talked to my friend Neil Patel. Neil told me the best way to get back into Google was just to talk to Matt Cutts, head of Google’s webspam team at that time. Neil told me that Matt is an extremely fair guy and would be open to the idea of letting me back in even after all those violations I pulled.

Neil facilitated an introduction and Matt and I exchanged several emails. I got the feeling that Matt must work 24 hours a day because every time he emailed me, it was after 10PM.

Neil was correct in saying that Matt was extremely fair and after correcting one misunderstanding, Matt informed me that a member of his team had submitted a reconsideration request on my behalf. The next day, I was back in Google!

There are two take-away lessons you can learn from this.

The first one is… It’s not what you know, it’s who you know!

Without Neil Patel, I would have never got an audience with Matt Cutts. Instead, I’ll be hoping and praying like every webmaster who submitted a reconsideration request. Neil allowed me to go straight to The Man and get my blog back in Google almost instantly.

This is why networking is so important to me, and why I attend a lot of industry events. Your network is your net worth!

The second take away is… Have an email list!

If I didn’t have an email list when Google slapped hit, I wouldn’t be around today. The list allowed me to survived three years with no Google traffic.

My email list is the foundation of my entire online business. Without it, I would be just another broke blogger making peanuts, instead of of a millionaire blogger living the Dot Com Lifestyle.

If you truly want to make money online and live the Dot Com Lifestyle, you MUST have a list. And you MUST start it from day 1 (that’s today).

My friends over at Constant Contact would like to offer you a free 60 day trial to test out their world class list building service.

The free trial will allow you to explore all the campaign types and features that Constant Contact has to offer. You can create as many campaigns as you want, and try out all the different campaign types available.

And, unlike other trials, you don’t need a credit card to sign up. Test it out for a full 60 days and then decide if you want to be a customer. I’m sure you will once you see how powerful the service is.

In upcoming post seris, I will show you how to take full advantage of all the unique features Constant Contact has to offer. Go set up your free trial now so you learn can along with the training. Remember, it’s free and no credit card is required.

Start Your Free Constant Contact Trial. No Risk. No Credit Card Required.

Source: jhonchow

It’s Time to Take on AI and Here’s Why

Elon Musk, the closest thing this world has to an evil corporate genius, is spending near a billion dollars to stop the advance of A.I. He’s not the only influential person warning the world of a future “Skynet” takeover. You’ve got Stephen Hawking, Eric Schmidt, and even Bill Gates whose former company, Microsoft, is working on plenty of A.I. projects. But I’m here to say to all of them #notallA.I. The A.I. I’m about to reference won’t ever be capable of turning your computer against you, boiling you with your smart thermostat, or calling the cops on you through your
Source: showmoney