3 things sales leaders should know about ABM measurement

As a sales leader, you might think account-based marketing (ABM) isn’t for you. After all, it has the word marketing in the name. But the reality is, ABM isn’t something marketing does in a silo — and B2B sales orgs need to get on board. Put simply, ABM is a target account strategy that requires…

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Source: http://feeds.marketingland.com/mktingland

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