Why did SAP buy Qualtrics?

The acquisition of the survey provider is the latest in a long string of purchases by Germany-based SAP, helping it to map a unique identity.

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A new customer experience, how AI is changing marketing

In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept assistant professor John McCarthy called “artificial intelligence.” According to the original proposal for the research project, McCarthy — along with…

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