Human vs machine intelligence: how to win when ‘duplicate’ content is unique

As impressive as machine learning and algorithm-based intelligence can be, they often lack something that comes naturally to humans: common sense. It’s common knowledge that putting the same content on multiple pages produces duplicate content. But what if you create pages about similar…

Please visit Marketing Land for the full article.


Source: http://feeds.marketingland.com/mktingland

LivePerson’s Maven bot platform puts conversational AI in customer agents’ hands

Maven can make recommendations for chatbots — from LivePerson or other platforms — to take over conversations, based on customer intent in a live text chat.

The post LivePerson’s Maven bot platform puts conversational AI in customer agents’ hands appeared first on Marketing Land.

Please visit Marketing Land for the full article.


Source: http://feeds.marketingland.com/mktingland

Compare 9 paid media campaign management tools

The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities. Automating paid media campaign management through an enterprise platform can improve efficiency…

Please visit Marketing Land for the full article.


Source: http://feeds.marketingland.com/mktingland

AI in action

Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of data, all while meeting skyrocketing customer expectations. But artificial intelligence is changing the equation, helping marketers make sense of a deluge of…

Please visit Marketing Land for the full article.


Source: http://feeds.marketingland.com/mktingland

Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel

Announcements this week by Adelphic and MobPro highlight new forms of retargeting, attribution, real-world based audience targeting and multi-channel coordinated campaigns.

The post Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel appeared first on…

Please visit Marketing Land for the full article.


Source: http://feeds.marketingland.com/mktingland