A major “sporting event” aired on ESPN, Disney XD and ABC last weekend. It wasn’t the recently completed FIFA World Cup, the finale of the Tour de France or the MLB All-Star Game. It was the
Overwatch League Grand Finals — the biggest e-sports championship to date. Much of the competition was “broadcast” via the online service Twitch, but on July 11 the Overwatch League announced a major deal with Disney to bring the grand finals to those aforementioned channels. Video games literally went prime time.