Cybermarketing: How to Use the Internet to Market Your Goods and Services by Pau

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Cybermarketing: How to Use the Internet to Market Your Goods and Services by Pau

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Cybermarketing: How to Use the Internet to Market Your Goods and Services

by Pauline Bickerton

'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product.This new edition both follows on the success of and adds significantly to the first edition by:Increasing the up to date case materialHaving a live Internet site to support the bookAdding a collection of key URLs for market research purposesAdding a new section on marketing information systemsMore coverage on electronic direct and 1 to 1 marketingCovering intranets for Marcomms in more depthBuilding on 'Justifying the Business Case'Updated and expanded information on pricing and branding.This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels.Thorough revision based on successful 1st editionWritten by an author team who have advised some of the world's largest companies and consultancies on net strategy

FORMAT
Paperback
LANGUAGE
English
CONDITION
Brand New

Publisher Description

'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the first edition by: * Increasing the up to date case material * Having a live Internet site to support the book * Adding a collection of key URLs for market research purposes * Adding a new section on marketing information systems * More coverage on electronic direct and 1 to 1 marketing * Covering intranets for Marcomms in more depth * Building on 'Justifying the Business Case' * Updated and expanded information on pricing and branding. This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels.

Notes

A practical guide to using the Internet as a marketing tool. Second edition.

Table of Contents

Marketing with the Internet; Finding out about your world and your market; Researching your markets on the Internet; Making your information system work; Segmentation: establishing a niche in the global market; Exploiting your global niche: the best marketing mix; Promoting yourself online; Producing your promotional materials online; E-commerce: selling online; Where is all this taking us?

Details

ISBN0750647043
Author Pauline Bickerton
Short Title CYBERMARKETING 2/E
Pages 355
Publisher Butterworth-Heinemann
Series CIM Professional
Language English
Edition 2nd
ISBN-10 0750647043
ISBN-13 9780750647045
Media Book
Format Paperback
DEWEY 658.84
Illustrations Yes
Year 2000
Publication Date 2000-09-30
Imprint Butterworth-Heinemann Ltd
Subtitle How to Use the Internet to Market Your Goods and Services
Country of Publication United Kingdom
Place of Publication Oxford
Replaces 9780750628488
Dimensions6.2 in. x 0.8 in. x 9.3 in.

TheNile_Item_ID:52202432;

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