Get started with ABM in phases: launch a pilot then optimize your target account list before pushing your entire marketing team on the ABM machine.
Please visit Marketing Land for the full article.
Source: http://feeds.marketingland.com/mktingland
More from my site
Facebook to remove thousands of outdated interest targets for advertising
Amazon’s latest ad test: Targeted Product Sampling
Facebook makes ThruPlay default for video campaigns, begins phasing out 10-second view optimization
Here’s why the demand for diversity is driving digital marketing success
Successful teams attend SMX East
Successful marketing teams attend MarTech
