7 great reasons to attend SMX Advanced in 2 weeks

Search Engine Land’s SMX Advanced is just 2 weeks away. Don’t miss your only opportunity this year to attend the conference designed for experienced SEOs and SEMs! Fewer than 150 tickets are remaining. Register now! Here are 7 reasons you should attend: Start with a deep dive. Attend a…

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Source: searchengineland

How to use SEO to influence B2B buyers at every stage of the buyer’s journey

Columnist Nate Dame notes that these days, B2B purchasers are performing as much as 90% of the buyer’s journey on their own. Are they consistently finding your brand along their journeys?

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The battleground of entities & reviews

How might Google utilize reviews to improve their understanding of entities — and produce more personalized search results? Columnist Dave Davies explores current trends and makes predictions about where the future is headed.

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10 Infographics to Guide Your Content Marketing Strategy

Your brain can identify and retain details of an image in 13 milliseconds. That’s less than a 20th of the time it takes to blink your eyes. So it’s no surprise that visual content is on the rise as attention spans shrink. If you could choose between a consumer spending 20 seconds with a wall of text or 20 seconds with an image, it makes sense to go with the latter.

In other words, people like looking at stuff. As such, infographics are rapidly becoming an essential component of a solid content marketing strategy. Free tools like Canva and Pixlr make it easier than ever to turn your data into compelling visual content.

The best infographics give equal weight to both parts of the word – they combine essential info with stellar graphic design. I could write a whole blog post about how great infographics can be. But, of course, that would defeat the purpose.

Instead, let’s look at ten great infographics with a meta twist: They’re content marketing assets about content marketing! These examples can inspire your own infographic creation while they inform your strategy.

#1: How to Socialize a Blog Post

Creating great content is less than half the battle for marketers. You should spend roughly 20% of your effort creating, and 80% in promotion. What good is awesome content if no one sees it? This colorful gem from DigitalMarketer efficiently illustrates how to make sure your content reaches your target audience. You’ll learn how to create assets that help promote the piece, make your shares trackable, and analyze your results to do it even better next time.

#2: The Top 8 B2B Customer Marketing Trends to Watch Out for in 2017

This piece from Digital Marketing Philippines (via the good folks at HubSpot) really puts the “info” in “infographic.” It’s a good example of just how much data you can pack into a visual asset while still keeping it easily-digestible. The bright colors, solid organization, and statistic call-outs grab attention, while the text provides plenty of value to keep people reading.

#3: What Does It Take to Make a Piece of Content?

Dive into this cool blue infographic for an insider look at how content powerhouse Contently goes from strategy to creation to distribution. This piece is a great counter-example to the design-heavy look of the previous entry on the list. It relies on simple line art to create a cooking metaphor that provides visual interest without overpowering the text. A soupcon of highlighted statistics help make the case for the solid advice they’re presenting.

#4:  The Ultimate Content Marketing Strategy

There are plenty of resources out there that explain the “Big Rock” content marketing strategy, but this Curata infographic gets points for thoroughness and nifty graphical interest. Learn how to create a gated asset, slice it into top-of-funnel ungated content that feeds back to the gated asset, then dice it into even smaller gems to share on social media. One nifty trick to steal for your next long infographic: The progress bar at the top that shows exactly how far you’ve read and how far you have left to go.

#5: A Brief History of Content Marketing

Who better to give a primer on the 200+ year history of content marketing than the Godfather himself, Joe Pulizzi of the Content Marketing Institute? This timeline serves as a reminder that quality content can help build a business, from John Deere’s The Furrow to the Michelin Guide to the Will It Blend? Videos. Wrapped in Joe’s signature orange, this bite-sized history lesson is well worth a read.

#6: 10 Visual Marketing Statistics for 2017

This infographic collects results from a Venngage survey of over 300 digital marketers. It’s a great resource for seeing how the industry is moving toward visual content, and what types of visual content are leading the pack. Compare your progress to the results here, or use it to inspire your strategy, or just enjoy the pink-and-purple visuals.

#7: The Ins & Outs of Awesome Infographics

Fans of marketing, infographics, and pentagons will enjoy this groovy piece from IBM. The simple, clean design work complements the solid advice on offer about how to create memorable visual content. Learn how to choose the right visuals for your data, pick the right layout, and avoid common mistakes.

#8: What Buyers Really Want from Content Marketers

The team at Uberflip demonstrates a lesson well worth learning in this piece: Not every infographic has to be six screens tall. They manage to pack a wealth of data into a fairly small space, distilling the message into something that gets the value across without spraining your scrolling finger. Find out what buyers want marketers to do, and not do, to create content that really resonates.

#9: The Importance of Visual Content

You don’t have to have a team of researchers and designers to create a solid infographic. This piece from kwikturn media is a good example of doing more with less. It’s essentially a stats blog post, compiled from sources around the internet. Add some thoughtful but simple clip art, a slate background, and it’s far more interesting than a text list would be.

#10: The Secret to Creating Scalable, Quality Content and Better CX

Static infographics have more visual interest than text does. But you can take it a step further with an animated, interactive infographic. Some people call these “gifographics.” Those people are wrong. But whatever you call them, they’re undeniably cool. We created this interactive piece on the Ceros platform.

Infographics are an indispensable part of a modern content marketing strategy. Use them to highlight data points from your gated content, replace a list-based blog post, or just to brighten up a how-to post. Just keep the design simple and clean, and the text informative and valuable.

Seen any cool infographics lately? Let me know in the comments.

And if you need help creating your own infographics, check out our content marketing services.

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Source: online marketing

Top 5 Tips for More Focused Work Sessions

Do you know what’s one of the best things about running your own business and being your own boss? No one can tell you what to do, when to do it, and why to do it the way you’re going to do it. Do you know what’s one of the hardest things about being your own boss? No one is there to tell you to do anything.

And, as we all know, we can oftentimes be our own worst enemies. The Internet is rife with distractions and opportunities for procrastination. When you have no set working hours, no supervisor hovering over your shoulder to make sure you get the job done, and no imminent deadline that you absolutely must meet lest you wish to be fired, there’s no one to keep you accountable but yourself.

How can you make sure that when you sit down in front of the computer to do your blogging, affiliate marketing, product development or whatever else you do that you actually do the work and not waste your time surfing aimlessly around Facebook and YouTube?

Start with “Mise en Place”

“Mise en place” is a French culinary term that literally translates as “put in place” or “putting in place.” what it means is ensuring that you have everything in place before you even get started with the real work at hand.


Consider this from a chef’s perspective. If you start preparing a recipe, but you keep having to leave your workstation to go grab some more peppers from the fridge or some more spices from the pantry, if you have to divert your attention to cut some mushrooms or portion out the coriander, you’re not going to be as effective. But if you already have everything prepped and ready before you fire up the grill, you can focus on delivering the best dish possible.

Your work as an online professional is no different, except you need to manage both physical and digital/virtual “ingredients.” Make sure you have everything you need before you get started. You don’t want to waste time walking to the other room to get a form or rummaging through your drawer to find a flash drive.

Keep Email and Social Media Closed

Even if you think that you don’t want to be distraction, your mind and body will naturally welcome the relief that these distractions can bring. What’s the harm of leaving your Gmail open in the other tab anyhow? The harm is when you see you have an unread message and that (1) starts burning a hole in the back of your retina.

To focus on the particular task at hand, ideally you want to keep all of those other windows closed. This way, there’s no temptation to tab over to Hootsuite to check on Twitter. If you must keep those windows open, at least minimize them so they’re not a visual distraction.

Enable “Do Not Disturb” Mode


Extending on the previous idea, another incredible source of distraction and procrastination is your smartphone. You think that you want to keep your phone on your desk in case you get an important call or text message, but that nagging notification light could be nothing more than telling you it’s your turn in Words with Friends.

If you really want to hunker down on a project, turn on the “do not disturb” mode on your phone (or other). Both iOS and Android devices have some variation of this capability, temporarily muting notifications so you aren’t tempted by the blinking light.

Use the Pomodoro Technique

As focused as you try to be with the work that you want to do, it’s not realistically to force yourself to be 100% productive for hours at a stretch. Your brain just doesn’t work that way. Instead, a much better method is to leverage what is called the Pomodoro technique.

There are tons of mobile and web apps that can aid you with this. The default setting will get you to work for a concentrated session of 25 minutes, followed by a forced 5 minute break. After a certain number of completed pomodoros, you are treated to a longer break. It’s like high intensity interval training (HIIT) for your productivity.

Define Your 30-Minute Tasks


To-do lists are very useful for staying organized and making sure you don’t miss anything. However, when you have an item on your to-do list that’s far too large and broad, the intimidation factor could leave you neglecting what could be a very important item because you don’t want to tackle it.

Having “write an ebook” on there isn’t going to do you much good, because it’ll feel like it’ll take you forever to tick that off your list. Instead, redefine your tasks such that they can be completed in 30 minutes or so. You can stretch that to an hour if need be.

It’s much more motivating when you get to tick “write outline for ebook introduction” off your list, pushing you along to the other steps you’ll need to take in the process.

How do you stay motivated and on track when working by yourself? What methods do you use to block out unnecessary distractions?

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Source: jhonchow