Woohoo! Earn Lifetime Commissions with Whohou

You can buy almost anything online these days, from makeup to musical instruments, record players to real estate. It’s easy, simple and convenient. It’s also just as easily to buy new and used items from other average, everyday people as it is to buy from bigger box stores and multinational corporations. With so many people buying so many things, there are limitless opportunities for you to tap into some really healthy income. And you don’t even need to sell anything of your own.

As you will find out in today’s review, one of the more innovative ways you can tap into this growing market is with Whohou. Never heard of it? Maybe your friends and followers haven’t either and this could represent a huge upside for you as an affiliate.

What Is Whohou and How Does It Work?

The fundamental idea behind Whohou is going to sound familiar enough. When you refer people over to the website and they complete a purchase, you get rewarded with a percentage-based commission for referring that sale.

As an affiliate, you will be provided with a unique link that you can then share as you see fit. Send it to your friends, family members and colleagues through instant messenger or text message if you want. Blast it out to your email marketing list. Promote it through social media, insert the link in your blog posts, keep a banner in the sidebar of your site… whatever you want.

Something that makes Whohou distinct from so many other affiliate programs is that it’s not just, as the affiliate, who stands to benefit from referring new customers to Whohou. The people you refer get a nice bonus too. When your referrals purchase items through the site, they can earn up to 3% cash back. This encourages them to keep buying and, when they do, you continue to earn more and more money too. It’s win-win all around. And truly, there is no catch.

A Wealth of Information?

Something that really struck me as I was trying to learn more about Whohou was how the main page of the website doesn’t look like a typical landing page or homepage. Instead, it’s very text-heavy and consists of links (and excerpts) from the Whohou blog.

This makes for a first impression that is hardly visually striking and could be an immediate turnoff for a lot of potential users who may have otherwise signed up and starting buying items from the marketplace. My first big recommendation to the people behind Whohou is to invest in a more robust and visually attractive homepage that quickly and succinctly sums up what the site is all about (and why people should sign up).

That being said, the actual blog itself is very useful for all Whohou affiliates. You learn about sharing the products you find on the site, as well as answers to some of the most frequently asked questions. It’s otherwise quite straightforward.

What Can I Buy on Whohou?

An affiliate program is only as strong as its offerings. It doesn’t matter if the commission structure is highly attractive if the actual product itself isn’t appealing. This is not a problem with Whohou.

That’s because Whohou doesn’t actually have any products of its own. Instead, it taps into the near infinite selection of eBay, arguably the world’s largest online marketplace. You can buy just about anything on Whohou that you would otherwise find on eBay. You just have to make sure you are logged into your Whohou account and find the product through Whohou to get cashback (as a buyer) and for you to earn the commission (as the affiliate).

The regular search box is located near the top of the page, but you can just as easily click on the “Browse eBay” link in the navigation bar to look around too. A number of the most popular categories are also listed along the right side of the homepage, making it quick and easy for you to browse for everything from dolls and bears to sports memorabilia and digital cameras. The product listing shows the seller’s location and feedback, as well as the potential cashback amount.

The Lifetime Commission Structure

With some of the more popular affiliate programs out there, you get paid only for the sale that you refer. That’s not the case with Whohou! The commission actually sticks with you for the lifetime of your referral. When you refer a new user who registers for an account with Whohou, every purchase the referral makes is connected to you and you earn up to 0.5% of every sale. For life.

It only takes a moment to sign up for an account and you’re just as eligible for the up to 3% cash back on your own purchases too. Payouts are made via PayPal on a net-30 basis, even if you’ve only made $10. If you can’t take PayPal from a Canadian account, you can request checks for amounts of at least $100.

Whohou may have only been in operation since last year, but it’s already paying out over $300,000 to its users and affiliates every month. Jump on board with this rapid growth and get your piece of the action.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!//my.leadpages.net/leadbox-781.js

Source: jhonchow

LISTEN: Danny Sullivan reflects on 21 years covering the search industry

In this week’s podcast, our outgoing co-founder Danny Sullivan talks about the beginnings of his career documenting the search marketing industry, how SEO has evolved and why he’s stepping away now.

The post LISTEN: Danny Sullivan reflects on 21 years covering the search industry appeared first on…

Please visit Search Engine Land for the full article.

Source: searchengineland

Search in Pics: Old Google trailer, Google Dance Tokyo shirt & really clean Google server room

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Really big Google beach chair and beach ball: Source: Instagram Old fashion…

Please visit Search Engine Land for the full article.

Source: searchengineland

Digital Marketing News: Content Is Still King, Purchases from Email, B2B Tech Influencer Marketing

Here Are 7 Reasons Why Content is Still King in 2017 [Infographic]
The way content marketing draws attention and helps build genuine relationships with the audience is what sets it apart from other marketing tactics. Smart marketers are using content marketing to approach their target audience in a more subtle way to ensure the customer needs are met while building brand credibility and trust. (Social Media Today)

What Influences Consumers to Purchase From Marketing Emails?
A recent survey conducted of 1,004 consumers who have received marketing emails in the past year reports how the different generations are influenced in their purchase decisions. Consumers are most influenced to make purchases from marketing emails by sales/discounts and brand reputation. (MarketingProfs)

The Rise of Influencer Marketing in B2B Technology
B2B marketing has definitely shifted with new challenges when it comes to influencer marketing in enterprise technology. To better understand these shifts and get actionable solutions, 10 industry experts have weighed in about implementing and scaling influencer marketing. (TraackrClick here for the Influence 2.0 study from today’s video!

See How You Stack Up With Inline Competitive Metrics
Six new metrics are available at the campaign, ad group and keyword levels in the main UI and Reports tab in Bing Ads. You can also access these reports via the Bing Ads API. Advertisers can now see how their campaigns, Ad groups and keywords stack up against the competition. (Bing Ads Blog)

Google to Stop Using Information in Gmail to Target Personalized Ads
Google announced that the enterprise version of Gmail and the consumer version will more closely align later this year. Both enterprise and consumer versions of Gmail will not be used to target personalized ads. The ads shown will be based on a user’s settings, including the option to disable personalized ads altogether. (Search Engine Journal)

New Ways to Protect Your Pinterest Account
Pinterest is rolling out a two-factor authentication to everyone in the next few weeks to add security by requiring a verification code every time you log in. You can receive the code via text message, or for added security, download Twilio’s Authy app. If the two-factor authentication is enabled, it works across your entire account on all devices. (Pinterest Blog)

Adobe Is Launching AI-Powered Voice Analytics
Adobe is adding voice analytics to the Adobe Analytics Cloud which will help people better understand how media is consumed via voice-enabled devices. You can track voice usage by intent and add specific parameters and a brand can measure top-of-funnel metrics, as well as trends and patterns at scale over time. (AdWeek)

Messenger Just Added More Fun to Your Video Chats
Facebook Messenger has added new features to video chats. You can now use animated reactions, filters, masks and effects. You can also take pictures of your one-on-one and group video chats and share them with your friends. (Facebook Newsroom)

What were your top digital marketing news stories this week?

We’ll be back next week with more top digital marketing news. For more news and expert insights, follow @toprank on Twitter!

The post Digital Marketing News: Content Is Still King, Purchases from Email, B2B Tech Influencer Marketing appeared first on Online Marketing Blog – TopRank®.

Source: online marketing

How Content Can Succeed By Making Enemies – Whiteboard Friday

Posted by randfish

Getting readers on board with your ideas isn’t the only way to achieve content success. Sometimes, stirring up a little controversy and earning a few rivals can work incredibly well — but there’s certainly a right and a wrong way to do it. Rand details how to use the power of making enemies work to your advantage in today’s Whiteboard Friday.

How content can succeed by making enemies

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today, we’re going to chat about something a little interesting — how content can succeed by making enemies. I know you’re thinking to yourself, “Wait a minute, I thought my job was to make friends with my content.” Yes, and one of the best ways to make close friends is to make enemies too.

So, in my opinion, I think that companies and businesses, programs, organizations of all kinds, efforts of all kinds tend to do really well when they get people on their side. So if I’m trying to create a movement or I’m trying to get people to believe in what I’m doing, I need to have positions, data, stories, and content that can bring people to my site. One of the best ways to do that is actually to think about it in opposition to something else, basically try and figure out how you can earn some enemies.

A few examples of content that makes enemies & allies

I’ll give you a few examples, because I think that will help add some context here. I did a little bit of research. My share data is from BuzzSumo, and my link data here is from Ahrefs. But for example, this piece called “There Are Now Twice as Many Solar Jobs as Coal Jobs in the US,” this is essentially just data-driven content, but it clearly makes friends and enemies. It makes enemies with sort of this classic, old-school Americana belief set around how important coal jobs are, and it creates, through the enemy that it builds around that, simply by sharing data, it also creates allies, people who are on the side of this story, who want to share it and amplify it and have it reach its potential and reach more people.

Same is true here. So this is a story called “Yoga Is a Good Alternative to Physical Therapy.” Clearly, it did extremely well, tens of thousands of shares and thousands of links, lots of ranking keywords for it. But it creates some enemies. Physical therapists are not going to be thrilled that this is the case. Despite the research behind it, this is frustrating for many of those folks. So you’ve created friends, allies, people who are yoga practitioners and yoga instructors. You’ve also created enemies, potentially those folks who don’t believe that this might be the case despite what the research might show.

Third one, “The 50 Most Powerful Public Relations Firms in America,” I think this was actually from The Observer. So they’re writing in the UK, but they managed to rank for lots and lots of keywords around “best PR firms” and all those sorts of things. They have thousands of shares, thousands of links. I mean 11,000 links, that’s darn impressive for a story of this nature. And they’ve created enemies. They’ve created enemies of all the people who are not in the 50 most powerful, who feel that they should be, and they’ve created allies of the people who are in there. They’ve also created some allies and enemies deeper inside the story, which you can check out.

“Replace Your Lawn with These Superior Alternatives,” well, guess what? You have now created some enemies in the lawn care world and in the lawn supply world and in the passionate communities, very passionate communities, especially here in the United States, around people who sort of believe that homes should have lawns and nothing else, grass lawns in this case. This piece didn’t do that well in terms of shares, but did phenomenally well in terms of links. This was on Lifehacker, and it ranks for all sorts of things, 11,000+ links.

Before you create, ask yourself: Who will help amplify this, and why?

So you can see that these might not be things that you naturally think of as earning enemies. But when you’re creating content, if you can go through this exercise, I have this rule, that I’ve talked about many times over the years, for content success, especially content amplification success. That is before you ever create something, before you brainstorm the idea, come up with the title, come up with the content, before you do that, ask yourself: Who will help amplify this and why? Why will they help?

One of the great things about framing things in terms of who are my allies, the people on my side, and who are the enemies I’m going to create is that the “who” becomes much more clear. The people who support your ideas, your ethics, or your position, your logic, your data and want to help amplify that, those are people who are potential amplifiers. The people, the detractors, the enemies that you’re going to build help you often to identify that group.

The “why” becomes much more clear too. The existence of that common enemy, the chance to show that you have support and beliefs in people, that’s a powerful catalyst for that amplification, for the behavior you’re attempting to drive in your community and your content consumers. I’ve found that thinking about it this way often gets content creators and SEOs in the right frame of mind to build stuff that can do really well.

Some dos and don’ts

Do… backup content with data

A few dos and don’ts if you’re pursuing this path of content generation and ideation. Do back up as much as you can with facts and data, not just opinion. That should be relatively obvious, but it can be dangerous in this kind of world, as you go down this path, to not do that.

Do… convey a world view

I do suggest that you try and convey a world view, not necessarily if you’re thinking on the political spectrum of like from all the way left to all the way right or those kinds of things. I think it’s okay to convey a world view around it, but I would urge you to provide multiple angles of appeal.

So if you’re saying, “Hey, you should replace your lawn with these superior alternatives,” don’t make it purely that it’s about conservation and ecological health. You can also make it about financial responsibility. You can also make it about the ease with which you can care for these lawns versus other ones. So now it becomes something that appeals across a broader range of the spectrum.

Same thing with something like solar jobs versus coal jobs. If you can get it to be economically focused and you can give it a capitalist bent, you can potentially appeal to multiple ends of the ideological spectrum with that world view.

Do… collect input from notable parties

Third, I would urge you to get inputs from notable folks before you create and publish this content, especially if the issue that you’re talking about is going to be culturally or socially or politically charged. Some of these fit into that. Yoga probably not so much, but potentially the solar jobs/coal jobs one, that might be something to run the actual content that you’ve created by some folks who are in the energy space so that they can help you along those lines, potentially the energy and the political space if you can.

Don’t… be provocative just to be provocative

Some don’ts. I do not urge you and I’m not suggesting that you should create provocative content purely to be provocative. Instead, I’m urging you to think about the content that you create and how you angle it using this framing of mind rather than saying, “Okay, what could we say that would really piss people off?” That’s not what I’m urging you to do. I’m urging you to say, “How can we take things that we already have, beliefs and positions, data, stories, whatever content and how do we angle them in such a way that we think about who are the enemies, who are the allies, how do we get that buy-in, how do we get that amplification?”

Don’t… choose indefensible positions

Second, I would not choose enemies or positions that you can’t defend against. So, for example, if you were considering a path that you think might get you into a world of litigious danger, you should probably stay away from that. Likewise, if your positions are relatively indefensible and you’ve talked to some folks in the field and done the dues and they’re like, “I don’t know about that,” you might not want to pursue it.

Don’t… give up on the first try

Third, do not give up if your first attempts in this sort of framing don’t work. You should expect that you will have to, just like any other form of content, practice, iterate, and do this multiple times before you have success.

Don’t… be unprofessional

Don’t be unprofessional when you do this type of content. It can be a little bit tempting when you’re framing things in terms of, “How do I make enemies out of this?” to get on the attack. That is not necessary. I think that actually content that builds enemies does so even better when it does it from a non-attack vector mode.

Don’t… sweat the Haterade

Don’t forget that if you’re getting some Haterade for the content you create, a lot of people when they start drinking the Haterade online, they run. They think, “Okay, we’ve done something wrong.” That’s actually not the case. In my experience, that means you’re doing something right. You’re building something special. People don’t tend to fight against and argue against ideas and people and organizations for no reason. They do so because they’re a threat.

If you’ve created a threat to your enemies, you have also generally created something special for your allies and the people on your side. That means you’re doing something right. In Moz’s early days, I can tell you, back when we were called SEOmoz, for years and years and years we got all sorts of hate, and it was actually a pretty good sign that we were doing something right, that we were building something special.

So I look forward to your comments. I’d love to see any examples of stuff that you have as well, and we’ll see you again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

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How To Move from a Good to Great Content Marketing Strategy

It’s just not good enough to have a good content marketing strategy because with all the competition, you need to find a way to really stand out. Next, with social media marketing growing, bloggers are finding it very easy to get their content in front of people quickly with so much more ease. However, it’s NOT too difficult making the transition from a “good” to “great” content marketing strategy. Over the years, I’ve been able to experiment with different marketing strategies utilizing PPC, banners, email, and content marketing. It’s important you test and tweak along the way to ensure you get the highest conversion rates. For example, what good is a content marketing strategy if you’re NOT able to convert your readership to obtain your bottom line? If you have a content marketing strategy that is simply “good”, then implement these following changes to make it great.

Let’s jump right in and explore some of these options.

Be a Clear Leader

Many of you are probably wondering what I mean by this statement and the explanation is very simple. First, it’s important to observe who is responsible for your content because these will be the people who will be implementing your vision. Personally, I write my own content but sometimes I do hire writers to implement my vision into my content marketing strategies. I’m a great writer, but lack the conversion part so will work with people to make sure everything is done correctly before publishing. Next, as your business grows, you’ll have less time to write content so it’s important you’re a “great” leader, able to express your thoughts to the people you work with.

Here’s what you need to understand…

For you to make the jump from “good” to “great”, you have to be able to manage a team through strong leadership skills. You have to help them feel comfortable when working with you so you can communicate your thoughts openly. The more people are clear about your vision, the harder they can work at making it come true. Know what you want so you can share it with the people you work with and are responsible for creating epic content.

Know Your Objective

I can’t count the number of times I did a poor job simply because I didn’t know my objective. No matter how good of a writer you are, it won’t matter if you aren’t clear about what you want to achieve. Imagine how many times you’ve sat down to write content without doing any research and when you finished, the article lacked substance. If you’re NOT clear about your objective, you’re NOT going to take the necessary steps to create epic content. Here’s an example,

I wanted to publish a complete guide on guest blogging, making it epic with no other resources like the one I was about to create. However, I knew it had to be different and I needed to put a twist on it so it would stand out compared to others online. In the end, I did research for 2 months, skimming through all my competitors so I can add elements to my guide NOT available anywhere else. The guide is over 10,000+ words, but there’s nothing like it anywhere on the Internet. You can check it out here. Here’s the point…

I was clear about what I wanted to achieve and this allowed me to take the necessary actions to create something epic. If you want to transition from “good” to “great” content, then be clear about your objective so you have guidelines you can follow going forward.

Know Your Audience

Content can only be GREAT when you have people to critique once published. Think about how and why products are labelled as “awesome”, “epic”, “great”, etc. They are only labelled because experts within your niche have put their stamp of approval on your content. However, I’m NOT referring to getting experts involved because in the end, you’re writing for your audience. You’re writing for people who trust your expertise and want to learn from the content you provide. In this day and age, we have a solid system to designate our content as GREAT starting with…

  • Visitors will leave comments
  • They’ll share with others through social media
  • They’ll link back to it or even reference it in their content

Here’s my point…

Before writing, you have to know your audience so you have a system in place to label your content. If you don’t know your audience, then you can’t guide your content writing, which leaves you with an empty room after publishing. Know your audience then write your content so people are around to give you credit and praise your expertise.

Always Provide Value

Think about the content you find useful and you’ll notice it’s always provided you with substance. If you want to make the transition from “good” to “great” content, then consider finding ways to improve your content before and after publishing. First, always write content keeping your audience in mind and some of the concerns they have in your niche. Next, make sure your content is the ONLY one people need to read to find a complete solution. For example, start by researching problems in your niche then offering a complete solution using text, videos, images, and infographics.

Google, over the last year, has put a lot of emphasis on the “freshness” update in their algorithm. Going forward, Google will reward websites that regularly update their content because it enhances the user search experience. You should take advantage of this change and always update your content so you stay ahead of the trend. The more you update your content, the higher engagement you’ll notice through your readership. Great content is NOT created in one day and it takes time to publish something of value so keep your content fresh while making it as relevant as possible. You’ll know you have great content simply by the reaction of others.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!//my.leadpages.net/leadbox-781.js

Source: jhonchow