Braze launches an app ecosystem with more than 45 integrations
Called Braze Alloys, it’s one more step by this former mobile marketing platform (when it…
Semcasting unveils ‘first self-serve deterministic attribution platform’
Employing IP and street addresses, the platform makes available the process that Semcasting had been…
Native ad test in Google Discover feeds gets a new look
The ads reflect the new design of Google Discover, previously known as Google Feed. The…
Last call! Secure your seat at SMX East now
Actionable SEO and SEM tactics that deliver amazing results: That’s what you’ll get by joining…
Marketing Day: Holiday shopping on Amazon, Facebook Audience Network SDK, e-commerce forecasts
Here’s our recap of what happened in online marketing today, as reported on Marketing Land…
How to Avoid 10 Mobile E-Commerce Conversion Killers
Just five years ago, mobile e-commerce was a minor part of the e-commerce landscape. Today,…
Why Google Cache lies to you and what to do about it (if anything)
You shouldn’t panic if you see weirdness in the Google Cache. Still, it’s worth investigating…
Facebook opens Audience Network SDK beta program for developers, publishers
Beta users will be able to give feedback on ways to improve the final tool…
SearchCap: Google Discover ads, YouTube engagement metric & PPC tools
Below is what happened in search today, as reported on Search Engine Land and from…
YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30
Google says the new attribution will better reflect the role of video in the customer…
