It’s been seven years and counting since Google’s first biggest update. And SEOs have been battling ever since on how to best please the Google engine. And you might keep hearing conflicting information on whether keywords are relevant or not. I’ve touched on that subject before and the answer is “mostly yes.” So, we’re not going to talk about that today. What we are going to talk about is how to research keywords effectively in 2019. Let’s get digging. 1. Search Volume Isn’t All That With the advent of Answer Box, we no longer can rely solely on search volume.