CDP sector grew 23%, saw first major acquisitions in second half of 2018
The CDP Institute’s semi-annual study also says that more startups are launching as CDPs, instead…
Marketing Day: Expert marketing predictions, voice-based AI, Amazon advertising
Here’s our recap of what happened in online marketing during the past week, as reported…
The Economics of E-Commerce Chargeback Fraud
E-commerce fraud is an ongoing problem for online merchants and credit card companies. It has…
SearchCap: Google SEO, Bing Ads incentives & PPC
Below is what happened in search today, as reported on Search Engine Land and from…
What makes people click on search ads?
There’s a reason search ads resonate with users — even when they know they’re ads.…
20 expert predictions: Here’s what successful marketers will do in 2019
From automation, email, data, analytics, voice, augmented reality and content management – as well as…
‘Hey Alexa, how do I get my product visible in Amazon search in 2019?’
Implementing a hybrid approach to your Amazon marketing strategy for both paid and organic optimizations…
Want to create better experiences and brand loyalty? Lean on your data
For 2019, marketers will need to increase efforts at data consolidation to allow truly effective…
Shopping ads for the small budget: Here’s what to expect in 2019
This year may (finally) see the end of feeds, but we can also expect an…
Paid social requires sharpening your blade in 2019
Advertisers need to remember constant reevaluation of their methods is crucial in today’s environment. The…
