Google doc rekindles myth that click-through rate affects rankings
Despite repeatedly saying they do not use click data for search ranking purposes, a fresh…
Will Congress Override State Net Neutrality Laws?
Way back in the dark ages in May 2011 — about 2,345 Internet years ago…
Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic is built’
The trade group denies that real-time bidding is incompatible with GDPR. The post Privacy group’s…
Taking your digital advertising in-house? Start with the right people and tech
Once you recognize the traits of a good team – analytical, creative, organized and detail-oriented…
Verizon Media Group adds 2 native mobile ad features aimed at e-commerce and gaming advertisers
Advertisers running Moments campaigns will now have access to Touchpoint ads, a shoppable ad unit,…
Blogging Lessons I Learned From Spending Two Nights in the Woods
You’ve probably come across an online quiz or seven where they ask if you’ve ever…
The Dummies Guide to Enterprise Customer Data Platforms
Learn to integrate data from all sources, segment a buyer profile, create optimal buyer models,…
Addressable TV gets a boost as Nielsen buys Sorensen Media
The TV analytics company also unveiled plans to form a group to work towards expansion…
SMBs bullish on virtual assistants, think Alexa has biggest marketing potential
Don’t focus on the specific numbers, the interesting thing is the sentiment. Please visit Search…
How B2B Marketers Can Win at Search with Best Answer Content
Marketers are engaged in a continuous battle to gain an edge when it comes to…
