WW employs Alexa, Google Home to help customers stick with their diet plans
Through integrations with WW’s software technologies, members can now ask Alexa or Google Home how…
Amazon Drops Lowest-Pricing Rule for Third-Party Sellers
Amazon reportedly has removed the price parity contract clause that barred third-party vendors on its…
Marketers say they’ll adapt to a changing Facebook
Brands will have to adjust, say marketers, but they see benefits in Facebook’s future vision…
TV ad platforms have some catching up to do
There are lessons from models like Facebook that TV platforms can learn from to adapt…
Millennial CRM
Trying to do business without also having a modern CRM system is like walking around…
Regression analysis to improve Google Ads performance
Using advanced techniques to make better predictions can help you stand out. Here’s a step-by-step…
5 Key Trends in B2B Influencer Marketing Plus Critical Do’s and Dont’s
Overall Influencer Marketing attracted a lot of attention in 2018 for some good and not…
Amazon’s streamlines DSP usability as it continues ad biz ramp up
Changes to the demand-side platform, available to advertisers spending more than $35K, are aimed at…
Developers love Agile, but is it right for content marketing?
Some swear by the highly iterative process for creating marketing content. Others say it’s not…
DuckDuckGo a new ‘default search’ option for Chrome, is it time to start paying attention?
The upstart search engine’s visibility has been growing. Please visit Search Engine Land for the…
