Report: Facebook the top network for app-installs, Google, Apple follow
AppsFlyer also says that app-install fraud is 30 percent across the industry. The post Report:…
Release Notes: Marketo adds collaboration features for email, makes AccountAI tool available to all users
Users who have purchased the “Secure Domains for Tracking Limits” feature will be able to…
The secrets to developing a high-performing martech team
Livongo’s senior director of growth marketing Patty Spiller says the best martech leaders have four…
Instagram Launches In-App Shopping Experiment
Instagram has introduced Checkout on Instagram — an in-app purchasing tool — as a closed…
See What’s New at SMX Advanced!
You’ve told us that connecting with fellow attendees and expert speakers is a priority. So…
Time to leave last touch attribution in the dust? Answer these 4 questions first
The days of last touch attribution may be numbered. Here’s what retail marketers need to…
LinkedIn taps Bing search data for interest targeting
Advertisers can reach audiences based on business-oriented content they’ve engaged with on Bing. Please visit…
Teikametrics adds hourly bidding optimization for Amazon advertising
The solution in the Teikametrics Flywheel platform optimizes bids automatically based on a combination of…
LinkedIn adds lookalike targeting, Bing tie-in and B2B templates to ad platform
Company continues to build out its ad offerings to scale with the growing needs of…
The 5 best digital marketing courses for your digital success this year
Modern-day digital marketers are expected to be skilled in a variety of areas,…
