Mobile app ad fraud scheme stuffed banner ads with multiple video players
Sold as premium inventory, the scheme resulted in two million fraudulent ad calls per day,…
Chris Brogan’s Guide to Building a Fast Blogging Framework
Blogging is a part of our origin story here at TopRank Marketing. In fact, we…
AI-Powered Inventory Management: A Make-or-Break Tool for Retailers
Retail is facing battles on all fronts. Up against Amazon’s streamlined operations on one side,…
The 4 Most Common Split Testing Mistakes
Split testing is a necessary evil. It’s tedious and time consuming, however it’s one of…
SEOs frustrated by Google’s belated pagination announcement
Apparently, people don’t like being kept in the dark. Please visit Search Engine Land for…
New personalized, Shopping Actions-enabled Google Shopping debuts in France
Personalized recommendations and universal checkout are front and center in the update. Please visit Search…
Dropping Digital Distractions With Brian Solis
Photos. Texts. Emails. Video. Digital is a pivotal part of our daily lives. So what…
Cognitive biases: How to get people to prefer your business
Using the mere exposure effect to retarget campaigns, risk compensation theory, social proof or using…
Google apologizes for rel=next/prev mixup
Google suggests webmasters, developers, and publisher continue to use rel=prev/next for other reasons outside of…
3 key components of mobile audience marketing
As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the…
