Class-action lawsuit accuses Google of improperly withholding refunds for ad fraud
Digital ad fraud in the U.S. is worth more than $7 billion annually, according to…
Google updates Search Quality Evaluator Guidelines
The updates add guidelines on content expertise and interstitial pages, while lumping “E-A-T” in with…
Conductor adds audience demographics and social media analytics to Searchlight platform
Multi-channel analytics are also available in a closed beta. Please visit Search Engine Land for…
5 Tips to Make Your Affiliate Website More Successful
Making money while you sleep with affiliate marketing is the ultimate dream. But it’s harder…
Google Ads unveils several fine-tuning controls for bidding strategies
Campaign-level conversions and a new smart bidding strategy are among the new features. Please visit…
Digital Marketing News: Google Ad Auction Changes, Instagram’s Chronological Likes, & 3 New Marketing Studies
The post Digital Marketing News: Google Ad Auction Changes, Instagram’s Chronological Likes, & 3 New…
Google says image search referrals will not get new source URL (but forgets to tell us)
The company teases publishers with more traffic data and then retracts that offer. Please visit…
Turns out some groups axed by Facebook for content violations were actually hacked
A spokesperson said Facebook is working to restore the Groups mistakenly taken down. Please visit…
Nextdoor emerges as a location marketing destination
Claiming pages and managing your reputation with customer ratings and reviews on this hyperlocal platform…
How strict privacy laws can inform a marketer’s approach to email
Companies should focus on establishing policies that comply with the strictest privacy laws around the…
