What the Heck is Geofencing Marketing?
Have you seen Minority Report? If not, I’m about to spoil something for you. From Stephen Spielberg’s perspective seventeen years ago, the future would include targeted advertising. But this targeted advertising meant that as you walked down the street, ads on billboards or signs would change according to who was walking or driving near them. In essence, they had a profile on you and knew everything about you. Sound familiar? That’s how targeted advertising works in the online world. But it certainly hasn’t migrated to meatspace, has it? Ohhhh, but it has. Here I introduce you to geofencing marketing. And