The New Era of E-Commerce Personalization

A personalized shopping experience gives e-commerce sites an edge, and businesses have been seeking new ways to make their customers feel welcome. “Every business should make their customers feel like they are the most important customer in the world,” said Rob Maille, head of strategy and customer experience at CommerceCX. “To do that you need to know and anticipate their wants and needs to deliver the most frictionless shopping experience possible. When a customer feels like they are treated well, they tend to purchase more goods.”

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