Thinking Different at Salesforce Connections
Salesforce has a genius way of putting people at ease and opening their minds before any of the company’s representatives say a word about product. People who study neuropsychology point to the importance of ensuring that the audience’s prefrontal cortexes are wide open and ready to transact ideas. Over the years Salesforce has opened minds by discussing philanthropy and it has worked brilliantly — especially considering the company has so much relevant data. The opening at Salesforce Connections was a little different but no less effective.