Customizing for Your Customers: How Headless Commerce Is Driving Change

The future is headless. As the world of commerce continues to mature, today’s most successful retailers have one thing in common: They’re getting better and better at meeting their customers whenever, wherever, and however they want to shop. Whether they’re in a brick-and-mortar store, or using a desktop browser or mobile app, or tapping a commerce-enabled Instagram feed, shoppers expect brands to deliver convenience, ease of use, and an engaging shopping experience before they hand over their cash.

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