Technology Tools and Customer Engagement: It's Complicated
The most successful brands today are those that have created engaged audiences and an exceptional customer experience. They have managed to humanize the most unsentimental of buying processes, and somehow made it look easy. Providing a world class customer experience is so profitable that Gartner has estimated the customer experience and relationship management software market alone to be worth $48.2 billion and rising steadily. There are thousands of options for marketers to consider, and we see new tools and market consolidation every day.