Consumers of All Ages Still Struggle on E-Commerce Sites


Online shoppers face myriad basic obstacles, including not being able to complete a purchase transaction. Research by customer engagement firm goMoxie shows that consumers across all ages, genders, and regions in the U.S. struggle to complete basic tasks on retail websites. Most are more likely to abandon the experience or switch to a competitor rather than seek assistance.
Source: https://www.ecommercetimes.com/perl/syndication/rssfull.pl

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