How to Build a CX Business Case for Your CFO


Across all businesses, the entire C-suite leadership team is looking to validate an experience management program by asking one question: what is the financial impact of my CX investment? Making a business case to the financial leaders of your company means that you have to be prepared to answer any value-based questions they might throw your way.
Source: https://www.ecommercetimes.com/perl/syndication/rssfull.pl

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