Nurturing leads or unsubscribes: Marketoon of the Week

In the Marketoon this week, we look at the fine art of email nurturing campaigns.

Fishburne’s take: “Marketing automation sometimes has the feel of an arms race. Every company has access to the same tools and similar prospects. This has resulted in an avalanche of generic semi-personalized communication.” 

Why we care: Email is a very old channel by technology’s standards. At the very least, use it to deliver an updated app-like experience in email (like the one LATAM offers to travelers). But though a fine-tuned email campaign can work magic, badgering your contacts will only frustrate and send them packing.

The post Nurturing leads or unsubscribes: Marketoon of the Week appeared first on MarTech.


Source: http://feeds.marketingland.com/marketingday

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