5 ways to transform your lead engagement and sales process

Your lead engagement process involves a lot of moving parts. It requires harmony between people and technology to work properly. But reality gets in the way. Even the most thoughtfully designed lead engagement processes fall prey to Murphy’s Law—anything that can go wrong, will—leading to disjointed Sales and Marketing relationships, awkward customer experiences, and ultimately lost revenue. While Account-Based Marketing provides the data and insights to drive personalization, left solely on human-powered customer engagement, it is not as effective in consistently delivering personalization at scale.

Conversational AI is great at delivering consistency and scale but relies on data-driven insights to deliver personalization. Imagine the possibility if you could take all the rich insights from an ABM platform and marry it with the capabilities of Conversational AI to deliver personalization at scale. That’s how Conversational ABM is born.

Join Conversica to learn how Conversational AI helps Demand Gen and Marketing Ops leaders ward off Murphy’s Law; ensuring alignment between Sales and Marketing throughout the buyer’s journey and driving delightful experiences for prospects and customers. 

Register today for “5 Ways Conversational AI Transforms Your Lead Engagement and Sales Process,” presented by Conversica.

The post 5 ways to transform your lead engagement and sales process appeared first on MarTech.

Source: http://feeds.marketingland.com/marketingday

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