MarTech takes place on September 14-15, 2021 with a focus on Data. Submit Your Session Ideas Now.
The theme for MarTech taking place virtually on September 14-15 is Data. Decisions. Results.
Modern marketing presents a complex web of interconnected themes: customer experience, management and strategy, marketing technologies and the operations that run them. But at the center, and threading through all of those facets, is the collection, storage, management and activation of data.
Nobody today would think of driving customer experience without data. All strategy – if it’s worth anything – is data-based, and technologies ingest and create data at growing scale and speed.
We’d love to hear from you, marketing practitioners, who are at the forefront of managing data in all areas of marketing. If you have an interesting story to tell, a case study to share or tips and techniques on how you are successfully collecting, managing or using data in the following areas please consider submitting a session pitch.
- Marketing automation
- Managing customer data
- Digital asset management
- Marketing attribution and predictive analytics
- Content management
- Account based marketing
- Identity resolution
- Customer journey analytics
- Marketing project management
If you haven’t submitted a pitch in the past year, you’ll need to first create an account, then fill out your profile. Once you do that, click on Pitch a Session, select MarTech fall in the dropdown menu and to enter your specific session pitch details. Feel free to reach out to me with questions: firstname.lastname@example.org.
The post MarTech takes place on September 14-15, 2021 with a focus on Data. Submit Your Session Ideas Now. appeared first on MarTech.