The future of digital advertising: Personalization through agility and automation

Building great ad creative is more important than ever to grab your audience’s attention and drive better business results. As a result, agility in digital advertising is becoming a crucial strategy to take advantage of real-time creative opportunities and deliver the most relevant ad to the right customer, even as third-party cookies crumble.

Join Ad-Lib.io — along with marketing experts from Estée Lauder and Shell — and learn why you should not only look at tools but also at marketing processes to encourage collaboration between stakeholders and bridge the gap between creative and media teams.

Register today for “The Future of Digital Advertising: How to Deliver Personalization at Scale with Agility and Automation” presented by Ad-Lib.io.

The post The future of digital advertising: Personalization through agility and automation appeared first on MarTech.


Source: http://feeds.marketingland.com/marketingday

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