Allant Group in data partnership with Adstra
Data services provider Allant Group announced a partnership with data services company Adstra. Allant is in the business of providing customer insight data to help brands optimize marketing spend and improve customer experience. Adstra is a subscription-based suite of identity and data solutions aimed at connecting personally identifiable information with anonymized data across media.
The partnership is aimed at creating opportunities for midmarket and growing businesses to execute identity management and data strategies in a privacy-compliant way.
Why we care. Businesses of all sizes are looking for third-party data options as cookies deprecate and privacy regulations put more restraints on their data strategies. Smaller organizations might be feeling even more of a pinch, especially if they don’t have the vast pool of first-party customer data that a chain like Starbucks or Chipotle has.
To maximize the value and monetization of limited data resources, data vendors are teaming up and catering to this growing need from midsize organizations. By combining these resources while complying with GDPR, CCPA and other new legislation, brands will be able to continue to execute omnichannel strategies and avoid wasted money sending irrelevant messages to new customers.