Media business platform Maven adopts Verizon’s identity solution

As the curious mixture of competition and collaboration between identity solutions persists, major media business company Maven has opted for Verizon Media’s ConnectID to maximize performance of first-party data.

Maven provides technology and business services to over 140 media brands including Sports Illustrated, History and TheStreet. It will be leveraging ConnectID across its full portfolio. Verizon’s solution reaches 148 million deterministic users through first-party data as well as 400 million unique devices.

Why we care. Speaking to an audience of industry peers on Wednesday, The Trade Desk’s Jeff Green said he did not expect or want Unified ID 2.0 (developed by The Trade Desk) to be the single, universal identity solution for the open internet.

He’s getting his wish, as major media businesses and publishing networks make their choices among the rich selection out there.

The post Media business platform Maven adopts Verizon’s identity solution appeared first on MarTech.


Source: http://feeds.marketingland.com/marketingday

About the Author

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Posts

New Order

Welcome to az-emarketing.com

X
Glad to have you at az-emarketing.com
Welcome to Our Store
WooChatIcon 0