What an Amazon Breakup Would Look Like and Why It's a Win for Brands
Amazon is on the brink of a possible breakup, and marketers should be ready to seize the opportunity. It’s difficult to imagine life without Amazon — as we know it. But with ongoing antitrust probes by Congress, there’s a real possibility that Amazon’s e-commerce dominance may soon end. Let’s examine what a breakup of Amazon could look like — and why it’s likely a win for brand marketers.