Resale Marketplace Advice: 7 Challenges and Solutions To Overcome Them
With resale appealing to a growing share of consumers, chief among them Gen Z, more brands are jumping on the bandwagon. Levi’s, Lululemon, and Nike all launched in-house resale programs over the last year. However, the rise of resale comes with many challenges for e-commerce brands and marketplaces. Let’s look at the most pressing obstacles for resellers and solutions for how to overcome them.