Some pandemic-driven changes are here to stay

In my recent appearance on Ryan Alford’s The Radcast, I was asked to identify some pandemic-driven changes in the industry that are here to stay. Certainly the digital consumer, now shopping for fresh groceries as well as non-perishables, will be with us going forwards. I also said that the massive digital transformation in traditional B2B spaces like manufacturing and construction is unlikely to be reversed.

What about virtual events? Because of their comparatively low cost and huge reach, they will stick around — even though many people value the in-person experience. But when is that coming back? At the time of recording, I optimistically spoke about the near future. In days that began to change, and truthfully, the spring season of conferences may soon be in doubt.

Let us know how you feel about the prospect of in-person events by completing our 3 minute Event Participation survey.

Watch the full episode here.

The post Some pandemic-driven changes are here to stay appeared first on MarTech.


Source: http://feeds.marketingland.com/marketingday

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