Marketers Need New Strategies To Parry Cookieless Advertising


The impending loss of third-party digital cookies will soon force the e-commerce advertising industry to shift its strategies fast. These developments are issuing a real blow to advertisers seeking to leverage third-party data. At issue now is how brands will regroup from these substantial changes to online advertising.
Source: https://www.ecommercetimes.com/perl/syndication/rssfull.pl

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