How customer-obsessed marketers succeed with personalization
In 60 minutes, learn how to simplify the personalization process and use resources more efficiently and effectively. Hear about:
- Forrester’s latest research into personalization trends
- Insights and tools to help make the personalization process work from special guest Rusty Warner of Forrester
- Success stories and lessons learned in determining the right approach to personalization from marketing experts at Sleep Number, Dow Jones, and TIGI
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