Dare to be less-same: Marketoon of the Week

In today’s Marketoon, we put differentiation to the test.

Fishburne’s take: When I worked on the Method brand from 2006-2010, we often talked about about trying to stand out in a “sea of sameness.”  Like many aisles in the grocery story, household cleaning was dominated by brands that looked and sounded alike — same stock bottle packaging, same messaging, same product benefits, same designs, same claims.  There was very little differentiation or distinctiveness.  

Why we care: Today it’s easier than ever to turn around consumer research and maintain a meaningful and insightful relationship with customers. With data driving these insights, you’re not going as far out on a limb. Think of it as intelligent differentiation.

The post Dare to be less-same: Marketoon of the Week appeared first on MarTech.

Source: http://feeds.marketingland.com/marketingday

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