Marketing is about experience. Content delivery today doesn’t cut it.

As marketers, we’ve been creating and publishing a lot of content for a very long time. We know that great marketing content can build brand awareness and generate more qualified leads. Unfortunately, the technology we use to build content hasn’t changed a whole lot — until now. 

It’s time to reimagine what content can become. Telling stories isn’t the same as it used to be. For today’s audiences, truly telling your story requires an experience. Unlike static tools of the past, an immersive, interactive experience filled with multimedia is not only possible, but simple to create.

In our latest ebook, we present a new vision for the content experience, both creating and viewing content. We’ll discuss what’s wrong with content today, and how we can reimagine what content can and should be to fit any audience. We’ll explore the new way forward, and what that content experience can look like regardless of your title or your audience. 

Just because the world has created content the same way for a long time doesn’t mean that’s how it should be moving forward. Flat PDFs aren’t enough anymore, and the waterfall approach to creating content doesn’t work for marketers today. Stop reading about the digital transformation using 30-year-old technology and start living it — with Tiled. See how here.

The post Marketing is about experience. Content delivery today doesn’t cut it. appeared first on MarTech.


Source: http://feeds.marketingland.com/marketingday

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