Semrush: Google Dropped HTML Title Tags Usage By 77% & Replaced Those With H1s 75% Of The Time

Mordy Oberstein, Head of Communications at Semrush, shared some really early data on the Google title change we’ve all been obsessed with. In short, the number of Google search results showing with the HTML title tag on the SERP dropped 77% on average and when that happened, roughly 75% are utilizing the H1 instead of the HTML title tag.


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