G2 adds high profile new ABM integrations

G2, the business software and services review site and marketplace, has added new ABM integrations to its existing integrations with LinkedIn Matched Audiences, Terminus, and Metadata. The new additions to the list are Demandbase, 6Sense, RollWorks and Triblio.

One of G2’s offerings allows vendor subscribers to track target accounts viewing their profile, their category or their competitors. The intent data informs B2B marketers about where accounts are at in their purchase journeys, while the integrations serve to automatically push the data into the ABM platforms for activation

Why we care. There are obvious advantages to having intent data ingested directly into an ABM platform. G2’s directory goes far beyond just marketing tech; this initiative should help any tech marketing org to act more quickly when target accounts are in market.

While the roster is not comprehensive, G2 is now integrated with a number of the most prominent ABM players in the space.

The post G2 adds high profile new ABM integrations appeared first on MarTech.

Source: http://feeds.marketingland.com/marketingday

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