Big Business Can Learn About Customer Closeness From D2C Brands


What draws the consumer to a D2C brand over traditional businesses? Two words: customer closeness. That is, the ability for organizations to feel directly connected to the users of their products or services — understanding their motivations, lifestyles, opinions, and attitudes. Let’s first explore why D2C businesses have advantages over incumbent companies.
Source: https://www.ecommercetimes.com/perl/syndication/rssfull.pl

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