Conductor raises $150M in funding

Conductor has raised $150M in a funding round led by growth equity firm Bregal Sagemount.

This news will allow Conductor to help companies increase traffic, conversions, and ROI from organic search. This funding will support efforts in prioritizing customers’ and Conductor’s people’s needs.

Conductor has seen a huge growth in its customer roster and works with industry leaders like Slack, Citibank, and AT&T. Some of Conductor’s latest highlights include Content Guidance, providing marketers with on-demand access to AI-driven recommendations for creating winning content. The company also built a free hyper-advanced Chrome Extension to make all things SEO and content marketing smarter, better and faster directly from your browser.

Receiving one of the largest rounds of funding ever raised in the SEO and organic marketing category is not only a significant moment for Conductor but also for the organic marketing industry as a whole. It stands as a vital sign that enterprise brands are prioritizing organic marketing over paid channels. This funding signals the continued rapid growth in the SEO and content marketing space and reinforces how critical unpaid channels are for brands.

Nearly 75% of enterprise executive teams are actively investing in SEO and are expecting to scale their organic investments in 2022, according to Conductor’s own survey research. Translation: The organic marketing revolution is here, and that number will only grow, as changes in consumer behavior from COVID-19 have drastically increased demand for digital marketing and search. A company’s online presence is more important than ever, and organic marketing is foundational to building that digital connection with consumers.

The funding will enable Conductor to invest more in product innovation and deliver industry-leading support to clients ranging from healthcare to retail and finance.

Conductor will use this funding to accelerate the progress to expand its SEO platform technology and enable the company to pursue M&A initiatives, expand globally in its enterprise segment, and continue to lead innovation in organic marketing technology.

The organization remains committed to delivering the leading SEO technology to enterprise brands while reinforcing our commitment to a strong people-first culture. The funding will help increase investments and grow initiatives like comprehensive workforce training for employees, charitable efforts by the Conductor Foundation, and the Diversity, Equity, and Inclusion community.

This funding is not only a major milestone for the industry but also for all Conductors. It’s a confirmation of the organization’s people-first mission.

If you’re looking to connect with customers in an authentic, value-first way and increase traffic in 2022, schedule a demo with one of the Conductor pros today.

The post Conductor raises $150M in funding appeared first on MarTech.

Source: http://feeds.marketingland.com/marketingday

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