Bitly announces acquisition of Egoditor

Leading link management tool Bitly announced its recent acquisition of QR code generator platform Egoditor GmbH. The decision will expand Bitly’s already growing SaaS solutions to capture a wider marketer in search of digital experience platforms.

Egoditor is well-known for its decade-long dominance in the QR code software market. Adding its unique capabilities to Bitly’s link sharing, shortening, and analyzing tools will make it easier for businesses to interact with consumers.

Bitly CEO Toby Gabriner said the two companies were a natural fit. He says their organization saw a lot of customer interest in their original QR code offering, which proved they wanted these additional capabilities.

This is Bitly’s first acquisition, increasing the organizations’ customer base to 5 million active users. The move pushes the company further toward its goal of becoming a one-stop shop for digital experience solutions.

Why we care. By adding Egoditor’s QR code software to their product offering, Bitly will give brands more opportunities to interact with customers. With so many people — across many industries — wanting touchless options since the onset of the pandemic, companies need a solution to address their demands. By adding QR solutions to their digital marketing efforts, brands can better engage customers in this new landscape.

The post Bitly announces acquisition of Egoditor appeared first on MarTech.

Source: http://feeds.marketingland.com/marketingday

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